Queensland schoolteacher Matt Strain was chosen by Domino’s Pizza to be their next hand model after a nationwide search for the coveted role was announced in May. The role pays $100 an hour for Strain’s time. The company had put out a call for someone with extensive pizza holding experience and hands that are so clean and soft you could butter garlic bread with them, and can lift a maximum of four pizza slices per hand. Strain, 39, was chosen after hundreds of applicants submitted video reels showcasing their hands. Strain joked that his hands were “unblemished by hard work” when discussing the role.
In addition to the hourly pay, the successful applicant would also spend a day at Domino’s Global Headquarters in Brisbane modeling the next menu innovation. Strain’s hands will be featured in the new advertising campaign when Domino’s launches its new product range. Domino’s ANZ people business partner Matthew Baldwin mentioned that the search inspired some creative applications, including people doing shadow puppets and sneaky feet being included in pictures. The initial advertisement for the position also mentioned that the chosen model would receive a tour of the Innovation Kitchen, spend time in the ‘Say Cheese’ professional photo studio, and enjoy a pizza lunch as a thank you for their hard work.
The advertisement by Domino’s stated that the successful applicant must be willing to sign a non-disclosure agreement to ensure that confidential menu information is not shared following their visit. This requirement is due to the top-secret nature of the work involved. The company emphasized the importance of confidentiality in their initial call for applicants. The chosen hand model will play a crucial role in promoting Domino’s new product range and will be featured in upcoming advertising campaigns. The unique and highly sought-after role attracted a lot of interest from applicants across the country.
Matthew Strain, the chosen hand model, shared that the role’s most challenging aspect is the standing involved rather than the hand modeling itself. As a Logan high school teacher, Strain brings a unique background to the role. The $100 an hour payment reflects the value that Domino’s places on finding the right person to represent their brand in advertising campaigns. The opportunity for the chosen model to experience a day at Domino’s Global Headquarters and be a part of the unveiling of new menu innovations adds to the excitement of the role. Strain’s selection from a pool of talented applicants highlights his suitability for the position and the potential impact he could have on the company’s marketing efforts.
Overall, the selection of Matt Strain as Domino’s new hand model represents a successful outcome for the company’s search. The role is not only financially rewarding but also offers a unique experience for the chosen model to be a part of Domino’s advertising campaigns and product launches. Strain’s hands will soon be featured in new promotional materials as part of the company’s efforts to engage customers and showcase their latest offerings. The creativity and enthusiasm displayed by applicants during the search process demonstrate the appeal of such a distinctive and fun job opportunity. With confidentiality and professionalism as key requirements for the role, the hand model will play a significant role in shaping how Domino’s presents itself to the public.
