Despite the rising prices of fast food and inflation, McDonald’s is rolling out a $5 Meal Deal that promises good value for customers. The chain, known for its value offerings, is introducing this new deal as a way to provide more ways for customers to save, especially for those who use the McDonald’s app. The US president of McDonald’s, Joe Erlinger, emphasized the company’s commitment to offering affordable and delicious options to customers, both in-store, via the drive-thru, and through the app.
Starting June 25, McDonald’s patrons can enjoy a $5 meal that includes a McDouble or McChicken sandwich, a small fry, four-piece nugget, and a small fountain beverage. Additionally, app users can take advantage of the Free Fries Friday promotion, which offers a free medium fry with a minimum $1 purchase until the end of the year. Local deals specific to different cities, such as Buy One Get One breakfast sandwiches in Memphis, Tennessee, and mix and match McChicken and McDouble menu items in Western New York, will also be available.
McDonald’s owner-operators are excited about the new value menu, with John Palmaccio stating that affordable prices and creating memorable experiences are at the core of the company’s values. They see it as their responsibility as small business owners to deliver great value to their local communities, especially in times of need. However, some franchisees have expressed concerns about the $5 value menu, arguing that the deep discounts may not be profitable enough to sustain their businesses in the long run. The National Owners Association warned that these discounts might require financial contributions from McDonald’s to be sustainable.
In response to the $5 value menu, some McDonald’s franchisees are critical, expressing doubts about the financial viability of these discounts. The National Owners Association contended that the margins were too slim for the $5 model to be sustainable, suggesting that McDonald’s may need to provide financial support to make it work. Despite these concerns, McDonald’s continues to emphasize its commitment to offering value and affordability to its customers, both through its $5 Meal Deal and other promotions available through the app.
Competitors in the fast-food industry have also been focusing on value meals to attract customers, with Wendy’s announcing a limited-time $3 value meal and Burger King reportedly planning to launch its own $5 value deal. These moves demonstrate the importance of providing value and affordability in the fast-food market, as companies look for ways to attract customers and remain competitive. McDonald’s $5 Meal Deal and other promotions are part of the company’s efforts to meet customer demand for affordable options while maintaining its commitment to value and quality. Overall, despite challenges from rising costs and inflation, McDonald’s is committed to providing good value to its customers now and in the future.
