At the Masters tournament in Augusta National, the fashion sense of the players has become a viral subplot this week. Jason Day, playing alongside Tiger Woods, wore loose-looking slacks from Malbon on Thursday and a white vest on Friday. The companies providing apparel to players have started going all out during the Masters week, using the event as a platform to showcase their brand. Stephen Malbon, the founder of the Malbon brand, explained that the Masters is a global phenomenon and serves as a great opportunity to showcase their brand to a wide audience.
The Malbon brand is known for its vintage streetwear style, which is quite different from the traditional country club vibe. Players like Jason Day have embraced this style, standing out on the course with bold and unconventional outfits. Other players like Justin Thomas, Erik van Rooyen, and Akshay Bhatia are ambassadors for Greyson Clothiers, which offers a more traditional look. Viktor Hovland, who has an apparel deal with J. Lindberg, has been seen sporting bold prints at the Masters that pay homage to the iconic tournament.
Despite the rise of independent brands, many players are still sponsored by mainstream sports apparel companies like Nike, Adidas, and Under Armour. Tiger Woods, known for popularizing the Sunday red look, recently announced his own brand called Sun Day Red in partnership with TaylorMade. Woods has been seen wearing clothing from his brand at the Masters, featuring a logo with a tiger and 15 stripes in reference to his 15 major wins. Sun Day Red is set to officially launch on May 1, creating excitement among golf fans and fashion enthusiasts.
The fashion choices of players at the Masters have sparked mixed reactions on social media, with some praising the bold and innovative looks while others criticize them. The tournament serves as a platform for players and brands to showcase their unique styles and create a lasting impression on viewers. As the competition at the Masters heats up, the fashion choices of players continue to be a topic of discussion among fans and spectators. With a diverse range of brands and styles represented on the course, the Masters tournament remains a showcase of fashion and innovation in the golf world.
