As post-pandemic travel resumes, many Americans are finding that their dream getaways are just as financially challenging to achieve as they were before the pandemic. A survey by Skift Research found that 43% of U.S. travelers believed their dream vacation was as difficult to afford as in 2019. Another 19% said that their dream trip was simply not affordable, leading them to reconsider their plans. This sentiment may be due to higher travel prices, as inflation has impacted the affordability of travel for many Americans in 2023. Skift Research conducted quarterly surveys of about 1,000 travelers each time to gauge the impact of inflation on travel plans.
The consistent response from travelers throughout 2023 echoed the sentiment that inflation was indeed impacting their trip plans. With two-thirds of travelers feeling the effects of higher prices, many Americans may be finding it more challenging to make their dream vacations a reality. Brands in the travel industry would be wise to take note of this sentiment as they compete to sell travel in the marketplace. Understanding that many consumers are finding it difficult to afford their ideal getaways may help brands tailor their offerings and pricing to better meet the needs of financially wary travelers.
The survey by Skift Research surveyed 1,001 Americans who had taken at least one long-distance, overnight trip in late 2023. This sample size allowed for a comprehensive look at the attitudes and behaviors of travelers in a post-pandemic world. The findings highlight the ongoing challenges that many Americans are facing when it comes to planning and affording their dream vacations. With higher travel prices and the impact of inflation, many consumers are finding that their ideal getaways are out of reach, leading them to reconsider their travel plans.
As brands in the travel industry continue to compete for consumer attention and spending, understanding the sentiment of travelers is crucial. The survey results show that many Americans are still grappling with the financial challenges of taking their dream vacations, even as travel resumes post-pandemic. With inflation impacting travel prices and making trips less affordable for many consumers, brands must find ways to address these concerns and cater to travelers who may be hesitant to splurge on a luxury getaway. By listening to the needs and desires of consumers, brands can better position themselves to succeed in a competitive marketplace and drive sales in the travel industry.
