Beyoncé’s hit country album, “Act II: Cowboy Carter,” featuring the song “Levi’s Jeans” with rapper Post Malone, has caused a surge in interest in Levi’s denim clothing. Fans have been flocking to Levi’s stores for denim jeans, jackets, and Western clothing since the album’s release. Visits to Levi’s stores increased by 20% during the week of Easter Sunday compared to previous years, although sales data related to Beyoncé’s impact was not shared by Levi’s. The brand changed its name on Instagram temporarily to “Levii’s” to recognize the song and capitalize on the extra attention it was receiving.
The album “Act II: Cowboy Carter” has also led to an increase in Western boot sales. Sales for Western boots rose by 24% in the week following the album’s release, and spiked by an additional 45% when the song “Texas Hold ‘Em” reached the top of Billboard’s Hot 100 chart. Experts predict a resurgence in Western style this year due to its prominence in pop culture, with Beyoncé and Taylor Swift incorporating cowboy boots into their stage looks. Western boot sales at Calares, a women’s shoe and accessories chain, were also lifted by Beyoncé’s influence.
Beyoncé has made history as the first Black woman to top the Top Country Albums chart with “Act II: Cowboy Carter.” The album also reached the top of the Billboard 200 Albums chart, marking Beyoncé’s eighth time achieving this feat. Throughout her career, Beyoncé’s concerts and music tours have proven to be economic drivers for brands, fashion trends, and local economies. For example, Etsy reported increases in searches for specific items after Beyoncé made fashion requests for her Renaissance tour, and Beyoncé’s concerts in cities like Stockholm have caused surges in hotel and restaurant prices.
Overall, Beyoncé’s influence on fashion and brands has been significant. Levi’s experienced increased foot traffic and attention after Beyoncé namechecked them in her album, while Western boot sales also saw a boost following the release of “Act II: Cowboy Carter.” Beyoncé’s ability to shape culture and drive trends has impacted various industries, leading to economic benefits for brands and regions hosting her concerts. With her milestone achievements in the music industry and her continuing influence on fashion and culture, Beyoncé’s impact as a culture shaper continues to be felt across different sectors.
