Jason Barnard, an entrepreneur, writer, and CEO of Kalicube, a digital marketing agency, discusses the challenges of dominating search results for a common name like his own. Despite being relatively uncommon, there are more than 300 Jason Barnards active online, including various professionals in different fields. Incorporating your middle name or middle initial into your personal brand can help differentiate you from others with the same name and improve your online identity.
Search engines like Google and assistive engines such as ChatGPT struggle to distinguish between individuals with the same name. This ambiguity can lead to search results that may not accurately represent the person being searched for. By adding a middle name or initial to your personal branding, you can reduce competition and ambiguity in search results, making it easier for search engines and audiences to identify you.
Dominating search engine results for your name can be difficult if you share your name with others, especially if you share a name with a famous person. Adding your middle initial to your personal branding can help you stand out and dominate search results, as well as reduce ambiguity in search queries. While changing your name may seem like a significant transformation, audiences and search engines will adapt to the new name quickly.
According to data from Jason’s company, only a small percentage of business leaders have a Knowledge Panel on Google’s SERP, indicating that the AI algorithms do not fully understand many individuals. As more people come online and share names, the competition for search results will continue to grow. Rebranding with a middle name or initial can give individuals control over their search results and help accelerate their personal brand growth.
Forbes Business Council is a leading organization for business owners and leaders seeking growth and networking opportunities. If you are a business owner or leader looking to expand your network and access resources for growth, you may qualify to join the Forbes Business Council. Jason Barnard encourages individuals to rebrand with a middle name or initial to take control of their online presence and attract more clients. It is a simple process that can have a significant impact on your personal brand and search engine results.
