Lesa Milan is a successful fashion designer and star of “Real Housewives of Dubai.” She started her brand, Mina Roe, as a one-woman operation in 2016 but now oversees a team of 25 in Dubai. Milan initially reached out to celebrities directly when they announced pregnancies but soon realized that going through their stylists was more effective. By connecting with Beyoncé’s stylist, Ty Hunter, she was able to have the superstar wear her designs, including a dress she handpicked for Easter celebrations in 2017.
Beyoncé’s endorsement of Mina Roe helped skyrocket the brand’s popularity. Other big names like Khloé Kardashian and Rihanna also became fans of Milan’s maternity line. Khloé wore one of Milan’s dresses during her pregnancy with daughter True, and Rihanna, who shares Milan’s vision for fashion-forward maternity style, eventually added Mina Roe into her wardrobe. Though Rihanna never got photographed in the clothes, Milan was grateful for the acknowledgment from the pop star and other A-list clients.
Despite not being photographed in Milan’s designs, Rihanna expressed gratitude for the items sent to her by Mina Roe. This acknowledgment, along with endorsements from Beyoncé and Khloé, helped elevate the brand and attract more customers. Milan believes that having celebrities wear her clothes has given her brand the stamp of approval it needed to succeed. People tend to follow trends, and having high-profile clients wearing her pieces has boosted Mina Roe’s popularity.
Milan’s persistence and strategic approach to reaching out to celebrities have paid off in the success of her brand. She emphasizes the importance of connecting with stylists rather than celebrities directly in the fashion industry. Milan’s designs cater to new moms with a range of products, including dresses, tops, bottoms, jumpsuits, swimwear, and skincare. The endorsement of top celebrities like Beyoncé and Rihanna has helped Mina Roe become a sought-after brand in the maternity fashion market.
The success of Mina Roe has been a result of Milan’s hard work and determination. Despite facing challenges and disagreements with friends along the way, she has navigated the fashion industry with grace and professionalism. Milan credits the support and recognition from Beyoncé, Khloé Kardashian, Rihanna, and other A-list clients for putting Mina Roe on the map. The brand continues to grow, with new collections and collaborations on the horizon, allowing Milan to build her fashion empire and establish herself as a prominent figure in the industry.
Listeners can get more insight into Milan’s journey by tuning in to Page Six’s “Virtual Reali-Tea” podcast, where she shares her experiences and perspective on fashion and celebrity endorsements. The second season of “Real Housewives of Dubai” is set to premiere on Bravo, giving fans a glimpse into Milan’s glamorous and fast-paced world as a successful businesswoman and reality TV star. With her innovative designs and connections in the industry, Milan is poised to continue making waves in the fashion world and beyond.
