Thailand is experiencing a surge in popularity as a travel destination post-COVID, with tour operators such as Klook working to promote the country’s experiences and attractions. Klook has signed a letter of intent with the Tourism Authority of Thailand to enhance tourism packages and double the number of bookings for Thailand this year. The company is focusing on promoting events like Muay Thai matches, music festivals, Michelin visits, and river cruises, as well as supporting small to medium operators through digitalization tools.
The increase in foreign tourist arrivals in Thailand has led to a 44% growth in visitors over the past year, with travelers looking to increase their budgets for Thailand in 2024 by up to 50%. The Tourism Authority of Thailand’s survey supports these findings, showing that tourists are spending more on luxury accommodations and using online platforms for travel arrangements, with tour operators continuing to play a significant role in organizing travel experiences. Other tour operators, such as EF Tours, have also seen growth in bookings to Thailand, with the country remaining one of the top three most popular destinations in Asia.
EF Go Ahead Tours has experienced nearly 60% year-over-year growth in bookings to Thailand, adding new tour offerings to meet the demand for educational tours in the region. According to Heidi Durflinger, President of EF World Journeys, Thailand is a growing favorite for North American travelers, with strong demand for international beach vacations all year round. Heather Leisman, President of EF Ultimate Break, notes that Thailand has consistently been a top 5 destination for bookings among younger adult travelers, especially during Spring Break, highlighting the country’s appeal to a wide range of travelers.
As Thailand gains in popularity as a travel destination, the collaboration between Klook and the Tourism Authority of Thailand will help to promote a wide range of experiences and attractions in the country. By focusing on events, digitalization tools, and supporting small to medium operators, Klook aims to provide an integrated booking experience for travelers looking to explore Thailand. With the increase in foreign tourist arrivals and growing demand for luxury accommodations, Thailand is poised to remain a top destination in Asia for both leisure and educational tours. Tour operators continue to play a significant role in organizing travel experiences and meeting the demand for international beach vacations in Thailand.
