The iconic hard rock band Kiss has made a groundbreaking deal with Swedish company Pophouse Entertainment Group, selling their catalog, brand name, and IP for over $300 million. This partnership is not new, as Kiss has previously worked with Pophouse on cutting-edge technology projects such as using digitized avatars of themselves during the final night of their farewell tour. The technology was created in collaboration with George Lucas’ special-effects company, Industrial Light & Magic. Pophouse recently teamed up with ABBA for the “ABBA Voyage” show in London, where fans could experience a full concert by the Swedish band in their prime through digital avatars.
While the specific plans for Kiss’ avatars have not been disclosed, Pophouse CEO Per Sundin has hinted at upcoming projects including a biopic, documentary, and immersive Kiss experience. An avatar show is scheduled to launch in the second half of 2027, promising a unique experience compared to the “ABBA Voyage” show. Sundin’s goal with the acquisition is to introduce Kiss to new generations, setting Pophouse apart from other music catalog acquisitions by major record labels. The collaboration with Universal Music Group will allow Kiss to retain artistic rights while working closely with Pophouse.
Gene Simmons, a founding member of Kiss, emphasized that the partnership with Pophouse is centered around collaboration and the continued involvement of the band in their creations. Simmons and Paul Stanley are committed to working with Pophouse to explore new avenues for the Kiss brand, debunking any assumptions that the band will be sitting on the sidelines. Despite this renewed focus on digital experiences and projects, Simmons confirmed that Kiss will not return to live touring in their traditional makeup and costumes. This move aligns with the band’s decision to continue evolving their brand and music in innovative ways.
Pophouse’s investment in Kiss follows a similar partnership with Cyndi Lauper earlier this year, where a majority share of the singer’s music was sold for a new immersive performance project. Lauper praised Pophouse’s approach, noting that they are more than just a music catalog buyer but a multimedia company interested in creating new experiences for artists and audiences. The aim is to introduce Lauper’s music to younger fans through innovative performances and live experiences, showcasing a commitment to reimagining artists’ catalogs beyond traditional formats.
The collaboration between Kiss and Pophouse signifies a shift towards digital experiences and immersive projects in the music industry. While the band’s decision to end live touring may disappoint fans, it opens up new opportunities for creative endeavors and reinvention. With Pophouse’s emphasis on collaboration and new ways of engaging with music catalogs, the future looks bright for Kiss as they explore innovative projects and partnerships to reach a wider audience and secure their legacy in the music industry. This strategic alliance between a legendary rock band and a forward-thinking entertainment company is poised to redefine how artists connect with their fans in the digital age.
