Kim Kardashian’s SKIMs shapewear company has generated controversy due to its poor green credentials and treatment of workers, according to industry monitor Remake. Despite making Kim around £500 million since its launch in 2019, SKIMs ranked last in every category for ecological and social justice impact. Workers in Myanmar making SKIMs underwear reported being pressured to work unpaid overtime and facing verbal abuse and wage cuts. Remake criticized SKIMs for lacking transparency and commitment to sustainability and accountability.
SKIMs has become a successful brand, with Kim Kardashian using her massive Instagram following to promote the range to her 4.6 million followers. The brand offers a range of bras, pants, socks, and loungewear and has been endorsed by celebrities like Love Island’s Zara McDermott and Siannise Fudge. However, the recent controversy surrounding SKIMs highlights a disconnect between its image as a popular shapewear brand and its actual environmental and ethical practices. Despite its financial success, SKIMs has faced criticism for putting profit over the well-being of its workers and sustainability measures.
Industry monitor Remake gave SKIMs a poor rating for its green credentials and worker welfare, indicating a significant failure on these fronts. The brand’s association with labor issues in Myanmar and lack of transparency in its operations have raised concerns among consumers and activists. SKIMs’ rapid growth and popularity seem to have outpaced its efforts to maintain ethical standards in its supply chain and manufacturing processes. This revelation may prompt Kim Kardashian and SKIMs to reevaluate their business practices and commit to more responsible and sustainable operations in the future.
The controversy surrounding SKIMs highlights the importance of ethical and sustainable practices in the fashion industry. As a prominent figure in the world of fashion and celebrity, Kim Kardashian’s brand has a significant impact on consumer behavior and perceptions. The negative rating from Remake and the allegations of worker mistreatment in SKIMs’ supply chain could tarnish the brand’s reputation and lead to a loss of consumer trust. Moving forward, SKIMs may need to undergo significant changes in its operations to address these concerns and restore its credibility as a socially responsible brand.
The lack of transparency in SKIMs’ operations and the allegations of worker exploitation in its supply chain raise serious questions about the fashion industry’s responsibility to prioritize ethics and sustainability. As consumers become more conscious of the social and environmental impact of their purchases, brands like SKIMs face increasing scrutiny and pressure to adopt ethical practices. Kim Kardashian’s association with SKIMs as its founder and promoter means that she plays a crucial role in shaping the brand’s image and reputation. It remains to be seen how SKIMs will respond to these criticisms and whether it will take concrete steps to improve its ethical and sustainability standards.
In conclusion, the controversy surrounding Kim Kardashian’s SKIMs shapewear brand reflects broader issues in the fashion industry regarding ethics, transparency, and sustainability. Despite its financial success and popularity, SKIMs has faced criticism for its poor green credentials and worker welfare practices. This case serves as a reminder of the importance of ethical consumerism and the need for brands to prioritize social responsibility and environmental stewardship. Moving forward, SKIMs and other fashion brands will need to address these issues to maintain consumer trust and adapt to evolving demands for ethical and sustainable products. Kim Kardashian’s association with SKIMs underscores the influential role that celebrities and influencers play in shaping consumer behavior and perceptions in the fashion industry.
