Kim Jones is excited about the launch of the Fendi fragrance collection, which includes his own scent, Prima Terra. He has received positive reactions and questions about his fragrance in various public spaces, indicating its popularity. The collection features seven scents, each representing a standout Fendi personality and crafted by a team of three expert perfumers. Jones’s Prima Terra scent is inspired by his upbringing in Africa and features earthy notes like rainy soil and oak moss.
The collaboration process involved discussions about the different generations of Fendi and the chosen family member that each fragrance would represent. For example, Delfina Delettrez Fendi’s twins inspired the La Baguette scent, which includes notes of bread, butter, and sugar. Anna Fendi’s fragrance, Dolce Bacio, was designed to evoke a kiss from her mother, Adele Casagrande Fendi, the matriarch of the house. The goal was to capture the essence of each personality in a bottle.
Jones explains that the fragrances aim to bottle the Roman maison’s biggest personalities and pay tribute to the Fendi family. Each scent is meant to represent a specific figure within the group and their unique context. The team of perfumers worked closely with Jones, Silvia Venturini Fendi, and Delfina Delettrez Fendi to bring out the characteristics of each individual through the composition of the fragrances. The result is a diverse collection that reflects the rich history and heritage of the Fendi brand.
The Prima Terra scent, created by Quentin Bisch, features earthy and natural elements that reflect Jones’s formative years in Africa. The notes of rainy soil and oak moss are meant to evoke a liquid savannah, capturing the essence of his childhood experiences. Jones has received positive feedback on his fragrance from various people in different settings, underscoring its appeal and popularity in a wide range of environments.
Jones enjoys the reactions and questions he receives when wearing Prima Terra in public, as it indicates the scent’s widespread appeal. He is pleased that people will now be able to identify the fragrance and know its name when they encounter it. The Fendi fragrance collection is a celebration of individual personalities within the Fendi family and a tribute to the house’s rich heritage. By capturing the essence of each figure in a bottle, the perfumers have created a diverse and captivating collection that reflects the unique characteristics of the brand.
