MOTR, a fashion brand created by musician and actor Kid Cudi, is known for its bold and colorful designs that stand out in the fashion world. Cudi was inspired to create the brand because he couldn’t find clothes that fit his unique style, and wanted to offer something different to consumers. He emphasizes the importance of craftsmanship in his designs and wants people to take the brand seriously, just like they would his music. Despite being new to the fashion industry, Cudi is dedicated to pushing boundaries with each collection and constantly evolving his designs.
The brand’s aesthetic is characterized by technicolor hues, bold silhouettes, and psychedelic prints, creating a sartorial fever dream that captures attention. Cudi infuses his designs with a sense of playfulness and positivity, aiming to offer something different from what other brands are currently offering. He notes that his use of vibrant colors sets MOTR apart from other brands in the industry, and he wants to encourage people to think outside the box when it comes to their fashion choices. Despite initial concerns that using color in his designs might be risky, Cudi considers it to be his superpower and an essential aspect of his brand’s identity.
Cudi is deeply committed to the craftsmanship of MOTR, drawing on his experience in music and filmmaking to inform his work as a designer. He wants to dispel any notion that his status as a multihyphenate artist should detract from his credibility as a serious designer, and emphasizes that he is personally involved in every aspect of the brand’s creation. For Cudi, each collection is an opportunity to push boundaries and move forward creatively, ensuring that he continues to grow and evolve as a designer. He sees MOTR as a platform for creativity and self-expression, and is dedicated to making the brand a lasting and significant presence in the fashion world.
As an artist known for his introspective and personal lyrics, Cudi brings a unique perspective to his work as a designer, infusing his collections with a sense of authenticity and depth. He wants people to recognize the thought and care that goes into each piece he creates, and to view MOTR as an extension of his creative vision. By leveraging his reputation as a respected musician and actor, Cudi hopes to elevate MOTR and establish it as a brand that resonates with audiences on a deeper level. He is determined to continue pushing boundaries and challenging norms in the fashion industry, ensuring that MOTR remains a force to be reckoned with in the years to come.
