Joe Robinson, the founder and creative director of Joe Freshgoods, recently spoke with Vogue about his latest collection, inspired by early 2000’s prom culture. Robinson emphasized the importance of having a team that is “culturally tapped in” to help stand out in a market oversaturated with collaborations. To showcase his new collection, he curated an art exhibit in Paris’s Marais district called “A Friend Named Cousin,” featuring works by Teoni Hinds, Jewel Ham, Jahlil Nzinga, and Goldie Williams, as well as a textile work by Robinson himself.
During the launch of his collection in Paris, Robinson not only showcased his designs alongside his team but also his family. He spoke about the importance of work-life balance and spending quality time with his 10-year-old daughter. Robinson shared that his daughter may view him as uncool, but he takes every opportunity to involve her in his creative world. This personal connection plays a significant role in his design process and inspiration.
When asked about the color choices for his collection, Robinson explained that baby blue and red were significant to him for various reasons. He recalled a time in the early 2000s when baby blue was a popular color in his community. Despite receiving criticism for his color choices, Robinson stuck to his vision, emphasizing the importance of baby blue to his cultural background. He also expressed his love for the vibrant and seductive nature of the color red, drawing inspiration from red lipstick and fast cars.
The Joe Freshgoods collection, “From Prom to Paris,” features a unique fusion of nostalgic prom aesthetics with modern streetwear elements. By incorporating elements of early 2000’s fashion culture, Robinson pays homage to his roots while infusing a contemporary twist. The collection showcases a mix of bold colors, playful designs, and intricate details that reflect Robinson’s creativity and vision as a designer.
Robinson’s ability to blend personal experiences with cultural influences sets his collection apart in the fashion industry. Through his work, he aims to create a sense of connection and nostalgia for his audience while pushing boundaries and challenging norms. By collaborating with a diverse team and bringing his family into the creative process, Robinson creates a supportive and inclusive environment that fuels his innovative designs. The success of his “From Prom to Paris” collection highlights his unique perspective and commitment to authenticity in the fashion world.
