The town of Fuji Kawaguchiko is facing issues with tourism due to the large number of visitors coming to see the view of Mt. Fuji. Local officials have put up a screen to block the view at a popular viewing spot known as “Mt. Fuji Lawson” in an effort to curb foot traffic. The influx of tourists has led to issues such as jaywalking, littering, and crowding in the area surrounding the convenience store. Residents have expressed concerns about safety and the impact on the local environment. Due to an increase in post-pandemic travel and a weakened Japanese yen, the town has seen a rise in international visitors attracted by the iconic view.
Social media has played a significant role in popularizing the spot, with travelers sharing photos and videos of the picturesque view on platforms like TikTok. The Lawson store became a viral sensation after a travel creator highlighted it as one of the best places in Japan to see Mt. Fuji. Visitors who followed this advice flocked to the store, leading to overcrowding and traffic issues in the area. Some visitors have expressed disappointment with the reality of the location, as it does not match the expectations set by social media posts. Local officials have taken steps to manage the crowds, including the installation of a screen to block the view of Mt. Fuji.
Despite the challenges posed by overtourism, there are many other spots in Fuji Kawaguchiko and surrounding areas where tourists can still enjoy views of Mt. Fuji. These include Lake Yamanaka, Tenku-no Torii shrine, Lake Kawaguchiko, Honcho Street in Fujiyoshida, Chureito Pagoda, Hoto Fudo restaurant, trains and rail stations near Mt. Fuji, and the pagoda at Arakura Shrine. Travelers are encouraged to explore these alternative locations to experience the beauty of the mountain without contributing to overcrowding in popular spots like the Mt. Fuji Lawson convenience store. By diversifying tourist attractions and promoting lesser-known areas, authorities hope to spread out visitor traffic and preserve the environment.
Visitors to Fuji Kawaguchiko have shared mixed experiences of their time at the Mt. Fuji Lawson store, with some appreciating the opportunity to capture a unique photo with Mt. Fuji in the background. Others have expressed frustration with the overcrowding and commercialization of the area, noting that it detracts from the natural beauty of the mountain. Social media influencers have played a role in driving tourism to the convenience store, leading to increased foot traffic and safety concerns. Local residents have voiced their support for measures to manage tourism in the area and protect the environment for future generations to enjoy.
Ultimately, the issue of overtourism in Fuji Kawaguchiko serves as a cautionary tale about the impact of social media on travel destinations. While platforms like TikTok can raise awareness of lesser-known spots, they can also lead to overcrowding and environmental degradation if not managed effectively. By balancing the promotion of popular locations with the preservation of local culture and natural resources, authorities can ensure a sustainable tourism industry that benefits both visitors and residents. It remains to be seen how the town will continue to address the challenges posed by its newfound popularity as a tourist hotspot.
