Greg Burnett, a retired high school teacher and longtime Winnipeg Jets fan, stood in a courtyard before Game 5 of the team’s playoff series against the Colorado Avalanche. Despite the Jets facing elimination, he remained optimistic, embodying the underdog mentality embraced by the team’s fan base. Winnipeg, Canada’s seventh-largest city, has a passionate hockey following, but struggles to retain high-profile players and faces dwindling attendance.
Burnett, who has collected over 60 jerseys from two generations of Jets players, has a deep connection to the team that returned to Winnipeg in 2011 after the original franchise moved to Arizona in 1996. His dedication to the Jets is shared by his family, including his daughter Gillian and his grandmother Donna, both long-time fans of the team. The Jets’ revival in 2011 sparked a fervent response from the city’s hockey community, leading to constant sellouts and a vibrant fan culture.
Despite past success, the Jets have recently faced declining attendance and concerns about the team’s future in the small market of Winnipeg. Ownership comments about the need for increased ticket sales have raised questions about the franchise’s sustainability. However, fans like Burnett remain devoted to the team, attending games and participating in pregame festivities to show their support. The community’s passion for the Jets is seen as a key factor in the team’s ability to thrive in a challenging market.
Economist Glen Hodgson believes Winnipeg’s unique combination of a small population and strong fan passion presents both challenges and opportunities for the Jets’ long-term success. While traditional measures like market size and income levels may not favor Winnipeg as an ideal location for an NHL team, the city’s deep-rooted hockey culture and loyal fan base provide a strong foundation for the franchise. True North, the team’s ownership group, has made significant investments in the city’s infrastructure and community, reflecting a commitment to the team’s future.
As the Jets faced a first-round playoff exit against the Avalanche, fans experienced a range of emotions, from excitement to disappointment. Despite the loss, fans like Burnett continue to support the team and remain hopeful for future success. The Jets’ journey reflects the challenges and triumphs of a small-market NHL team, showcasing the resilience and dedication of Winnipeg’s hockey community. Whether the Jets can overcome obstacles and continue to thrive in Winnipeg remains to be seen, but the passion of fans like Burnett and his family will continue to drive the team forward.
