Liquid winged eyeliner, once popularized by celebrities like Taylor Swift and Adele, is now considered outdated by Generation Z. Creator Lynette Hoyle expressed her concerns in a TikTok video, questioning the trend among the younger generation. Her plea for advice from viewers resulted in suggestions for softer approaches to eye makeup, such as using brown eyeshadow or pencil liner to create a subtle wing. Despite the shift away from liquid liner, some users still cling to their winged look, citing iconic figures like Taylor Swift as a reason to continue the trend.
Makeup artist Jackie Alves confirmed that younger generations are moving towards softer, more natural looks, replacing bold liquid liner with smoky brown accents. The trend isn’t limited to just liquid liner – eyeshadow and bottom lid liner are also falling out of favor among Gen Z. The resurgence of clean, soft makeup looks is overtaking the glitz and glam of the previous era, with bright colors, glitter, and cut creases being replaced by more subtle shades and styles. This shift in beauty trends is reflective of a desire for a more au natural appearance.
The shift away from liquid winged eyeliner and other bold eye makeup choices is part of a larger trend towards a more minimalistic and natural look. Eyeshadow, particularly the smokey eye, has been deemed as “an old-lady thing” by some, while others strive to break their habit of bottom lid eyeliner. Makeup trends are influenced by generational differences, with Gen Z opting for clean looks over bold and flashy styles preferred by Millennials. While winged liner isn’t completely out of style, it’s definitely less prominent among younger generations.
The evolution of makeup trends over time reflects changing preferences and ideals around beauty. The younger generation’s emphasis on simplicity and subtlety contrasts with the bold and dramatic looks of the past. As makeup styles continue to evolve, individuals may find themselves adapting their routines to align with current trends and societal standards. Ultimately, the decision to embrace or abandon certain makeup techniques is a personal choice that can be influenced by a variety of factors, including age, cultural norms, and individual preferences.
