Miami-based luxury digital concierge company The Prelude, founded by Stefan Di-Finizio, has announced impressive year-one sales of $20 million. The company, which connects ultra-high-net-worth individuals to a global trade network for high-touch travel experiences, targets clients who typically spend around $400,000 a year on travel organized through the service. While there is no formal eligibility check, customers must pay an annual membership fee of $15,000 for access.
The Prelude caters to a niche market of UHNWIs, including wealthy families, business executives, entrepreneurs, and celebrities. The company’s unique selling point lies in its combination of human touch and digital functionality. Each lifestyle manager serves no more than 10 clients, offering personalized services, while the company also provides digital options such as an app, online bookings, and digital communication channels.
Launched in October 2023, The Prelude has experienced rapid growth through word-of-mouth and referrals, with projected sales of $20 million in its first year and a target of $35 million by the end of 2025. While client confidentiality is a key aspect of the business, examples of clients include a rapper booking private jet journeys and a celebrity searching for a table at a high-end restaurant during Paris Fashion Week.
The company’s value proposition includes saving clients time by offering a comprehensive travel booking service, access privileges to leading restaurants and hospitality groups through strong relationships, and additional perks and offers due to its purchasing power. The Prelude secured seed financing from Turnbull Capital Holdings last year, with entrepreneur Anmol Bhandari highlighting the gap in the market that the company fills by offering high-quality service combined with cutting-edge technology.
While competitors like Amex Centurion offer concierge services to wealthy individuals, The Prelude aims to differentiate itself by maintaining a boutique approach with personalized service for a select number of clients. With a tech stack that enhances user experiences and ensures efficient service delivery, the company plans to continue providing tailored solutions for its exclusive clientele, setting it apart from larger, more mainstream providers in the luxury travel space.
