Jimmy John’s recently introduced a new menu item called the Picklewich, which is a sandwich that replaces traditional bread with large kosher dill pickles. The Picklewich will be available nationwide from Oct. 28 to Nov. 14 and comes in two options – the Vito Picklewich with salami, capocollo, and provolone cheese, and the Turkey Picklewich with turkey and provolone. These new items are a combination of Jimmy John’s signature sandwiches and their popular Jimmy Pickles.
To accompany the Picklewich, Jimmy John’s is also bringing back their Pickle Jimmy Chips, which are pickle-flavored potato chips. The brand has teamed up with Nicole “Snooki” Polizzi, known for her love of pickles, for a promotional video celebrating the launch of the Picklewich. Snooki expressed her excitement over the new menu item and recommended trying both options for pickle lovers.
Customers who are part of Jimmy John’s rewards program can enjoy a 50% discount on the Picklewich on National Sandwich Day, Nov. 3, when they purchase any 8-inch sandwich. For those who are not fans of pickles, they can still participate in National Sandwich Day by ordering an 8-inch sandwich and making it a combo for free after 2 p.m. Jimmy John’s is not the only sandwich chain jumping on the pickle trend, as local New York deli Seven Brothers Gourmet has also been serving pickle sandwiches that gained popularity on TikTok and sell around 250 a day.
The Picklewich sandwich from Jimmy John’s is a unique twist on the traditional sandwich, catering to pickle enthusiasts and offering a refreshing change from typical bread options. With the Vito and Turkey Picklewich options, customers have a variety of choices to satisfy their pickle cravings. The accompanying Pickle Jimmy Chips add a flavorful kick to the meal, making it a complete pickle-themed dining experience.
The collaboration with Snooki and the promotion for National Sandwich Day showcase Jimmy John’s commitment to engaging with their fans and offering innovative menu options. By providing discounts for loyal customers and incentives for others to try their sandwiches, Jimmy John’s creates excitement around their brand and encourages customer loyalty. The pickle trend in the food industry is gaining popularity, as seen by the success of local delis like Seven Brothers Gourmet, further demonstrating the appeal of pickle-based dishes to consumers.
Overall, the introduction of the Picklewich sandwich at Jimmy John’s is a creative and fun addition to their menu, appealing to pickle lovers and fans of unique sandwich options. The combination of the pickle sandwiches, Pickle Jimmy Chips, and promotional events with Snooki demonstrates Jimmy John’s commitment to staying relevant and engaging with their customer base. As the pickle trend continues to grow in the food industry, Jimmy John’s is embracing the craze and offering a delicious and innovative take on traditional sandwiches.
