Apple TV+ is Apple’s TV subscription service, available only on Apple devices such as iPhone, iPad, Mac, and Apple TV. However, a new job listing suggests that Apple may be looking to create an Android version of the app. The listing is seeking someone to lead the development of “fun new features” for an application used by millions to watch and discover TV and sports. This move would follow Apple’s pattern of creating unique apps to draw customers into its world, but with the intention of expanding the reach of the Apple TV+ app beyond Apple devices.
Apple’s motivation to create an Android version of the Apple TV+ app is likely to gain market share in the competitive video streaming industry. By making the app more widely available with a $9.99 monthly subscription, Apple aims to reach a broader audience and potentially increase subscriptions. Currently, other popular streaming services like Netflix, Disney+, and Amazon Prime Video are platform-agnostic, available on multiple devices, which could be influencing Apple’s decision to expand the availability of Apple TV+ beyond Apple devices.
The move to bring Apple TV+ to Android devices would allow the successful movies and series on the platform, such as Oscar winner CODA and acclaimed shows like Ted Lasso, Severance, and Slow Horses, to reach a wider audience. With Android having more users globally than iOS, this expansion could be significant for Apple TV+. While there are already Apple TV+ apps available on platforms like Amazon Fire Stick, Roku boxes, and some smart TVs, making it accessible on billions of Android devices worldwide could potentially boost the platform’s popularity and revenue.
Currently priced at $9.99 a month, double the initial launch price, Apple TV+ could benefit from the increased availability on Android devices. Despite the fact that the new Android app is still in the early stages, with the job listing suggesting Apple has yet to hire staff for the project, the potential for growth and impact on the streaming market is promising. With competitors offering their services on various platforms, including Android, Apple’s decision to expand the availability of Apple TV+ could help position the platform as a strong contender in the video streaming industry.
Overall, Apple’s move to potentially create an Android version of the Apple TV+ app reflects a strategic decision to gain market share and reach a wider audience in the competitive video streaming market. By making the platform more accessible and expanding its availability beyond Apple devices, Apple aims to increase subscriptions and compete with other popular streaming services. While the development of the Android app is still in its early stages, the potential impact on the platform’s growth and revenue could be significant, especially given the larger user base on Android devices globally.
