Inflection, a Seattle-based startup, is currently in the process of raising more capital, as indicated by a recent SEC filing that shows $7.6 million in fresh cash. The company, led by CEO Aaron Bird and MHS Capital’s Mark Sugarman, aims to automate marketing tasks for B2B companies. Bird, who has been a prominent figure in the Seattle tech industry for many years, founded Inflection in 2021 with former colleagues Dave Rigotti and Vic Davis, all of whom previously worked together at Bizible, another company Bird founded.
The recent filing does not provide additional details about the current funding round or the investors involved, with Inflection declining to comment when contacted by GeekWire. However, it is worth noting that Inflection previously raised a $6 million seed round in 2022, led by MHS Capital and including participation from Version One, Cercano Management, Ascend, and various angel investors. The additional capital infusion will likely be used to further develop the company’s automation tools for B2B marketing, as well as to support its growth and expansion plans.
Inflection’s focus on automating marketing tasks for B2B companies is timely, given the increasing reliance on digital marketing strategies in today’s business environment. By streamlining and automating these tasks, businesses can save time and resources, allowing them to focus on other aspects of their operations. The company’s leadership team, with Bird at the helm, brings a wealth of experience and expertise to the table, having successfully worked together in the past at Bizible.
The Seattle tech scene has been thriving in recent years, with a growing number of startups and innovative companies making a name for themselves in various industries. Inflection’s success and ability to attract significant funding are further evidence of this trend, highlighting the region’s appeal to investors and entrepreneurs alike. With its latest funding round, the company is well-positioned to continue its growth trajectory and make a significant impact in the B2B marketing space.
As Inflection continues to expand and develop its automation tools, it will be interesting to see how the company’s offerings evolve to meet the changing needs of B2B marketers. With the support of its investors and the leadership of its experienced team, Inflection is poised to become a major player in the marketing technology sector, helping companies of all sizes streamline their marketing efforts and drive better results. The infusion of $7.6 million in new funding will undoubtedly play a crucial role in the company’s future success and growth.
