“Ibu Rini” is a virtual host created by Avatara Labs who gives advice on relationships and health to her more than 230,000 followers on social media platforms like Instagram and TikTok. Despite being powered by artificial intelligence, she has amassed millions of likes for her videos and can attract more than 2,500 viewers in just an hour during her live streams. Avatara Labs is transparent about her origins, openly stating on her accounts that she is an AI creation, adhering to ethical practices in line with Indonesia’s Communications and Informatics Ministry’s circular on the ethics of AI, which emphasizes transparency, credibility, and accountability.
The 50-year-old virtual host looks like any other Indonesian influencer creating content in the comfort of her room, but her AI nature sets her apart from human hosts. Avatara Labs’ co-founder and CEO Ananto Wibisono emphasizes the importance of not trying to fool the audience and being transparent about the fact that “Ibu Rini” is an AI creation. This transparency ensures that the audience is aware of interacting with AI and upholds ethical standards set by the Indonesian government in their circular on AI ethics. This approach helps build trust with the audience and maintains credibility for virtual hosts like “Ibu Rini.”
With her dedicated following and engaging content, “Ibu Rini” offers valuable advice to young people on topics like relationships and health on popular social media platforms. Her videos resonate with viewers, who appreciate her insights on appreciating partners and other relevant topics. By providing this advice through an AI-powered host, Avatara Labs is able to reach a wide audience and engage with them in a meaningful way. The success of “Ibu Rini” demonstrates the potential for AI to be used in creating engaging and informative content for social media users.
By following ethical guidelines and being transparent about their AI creation, Avatara Labs ensures that they maintain the trust of their audience. This commitment to transparency and credibility aligns with the values promoted by Indonesia’s Communications and Informatics Ministry in their circular on AI ethics. As more businesses utilize AI in various applications, it becomes increasingly important to uphold ethical standards and ensure that users are aware of interacting with AI entities. Avatara Labs sets a positive example in this regard by openly disclosing the AI nature of “Ibu Rini” and engaging with their audience in an honest and transparent manner.
As the popularity of influencers and content creators continues to grow on social media platforms, virtual hosts like “Ibu Rini” offer a unique and innovative approach to engaging with audiences. By leveraging AI technology, Avatara Labs is able to create compelling content and provide valuable advice to users in a way that resonates with them. The success of “Ibu Rini” demonstrates the potential for AI-powered hosts to make a positive impact on social media platforms and engage with users on important topics. Moving forward, it will be important for businesses to continue to follow ethical guidelines and prioritize transparency in their use of AI technology.
