Doja Cat made a splash at the Met Gala by wearing a unique outfit consisting of two bath towels as she left The Mark Hotel in New York City. This bold fashion choice garnered attention from fans and critics alike, with some comparing her look to an Ikea towel. In response, Ikea UK decided to reimagine her ensemble with their own products, introducing the DÖJA Towel dress inspired by the singer’s outfit. The brand shared photos of a model dressed in an Ikea towel dress, pushing a cart in an Ikea store, complete with a care tag labeled “DÖJA” and a cat icon.
Additionally, Ikea UK posted a humorous TikTok video of the model wandering through an Ikea store, trying out the store’s meatballs, and teasing the concept of attending the Met Gala at 5 p.m. and having a meatball dinner at 6 p.m. The video garnered positive feedback from Instagram users, praising the brand’s clever marketing tactics and quick response to pop culture events. Some users commended Ikea for channeling their inner Doja Cat with the playful interpretation of the singer’s Met Gala look.
Leading up to the Met Gala, there was much speculation about what Doja Cat’s outfit would be, especially after she teased a collaboration with Vetements. Contrary to expectations, the Grammy winner arrived at the event in an oversized white T-shirt drenched in hair gel. The bold choice of wearing a simple white tee was explained by the singer as a poetic nod to cotton being the most-used flower and a timeless, classic wardrobe staple. Despite some criticism of her nearly naked appearance on the carpet, Doja Cat maintained that her outfit was a deliberate choice for the event’s dress code of “Garden of Time.”
Overall, Doja Cat’s fashion statements at the Met Gala generated mixed reactions but underscored her unique style and willingness to take risks with her outfits. Ikea’s playful response to her towel outfit also showcased the brand’s ability to engage with pop culture trends and create humorous content for its audience. The collaboration between Doja Cat and Vetements, as well as the subsequent reimagination of her look by Ikea, demonstrates the intersection of fashion, art, and marketing in the modern entertainment landscape. Despite differing opinions on her outfit choices, Doja Cat remains a prominent figure in the music industry and a fashion icon known for her bold and boundary-pushing style.
