Fresh Del Monte has introduced a new luxurious and exclusive hybrid fruit called the Rubyglow pineapple, priced at a staggering $400 each. Named for its rich red color and association with luxury, the fruit has a red outer skin and a sweet yellow interior. Each fruit is individually packaged in a beautiful box and sold without its crown. Only a limited number of Rubyglow pineapples will be produced each year due to a scarce seed supply and the two-year growth process required.
The Rubyglow pineapple is being marketed as an ultra-premium luxury designer fruit that appeals to high-end consumers. Developed in Costa Rica after 15 years of research using traditional crossbreeding techniques, the fruit is a combination of a conventional pineapple and a dark red-purple variety found in Venezuela and Colombia. It has obtained a registered plant patent in the United States and was previously only available through a waitlist in China before launching in the US.
Fresh Del Monte, known for their variety of unique fruits, sees the Rubyglow pineapple as a standout addition to their collection that includes the Mini Honeyglow and Pinkglow pineapples. Melissa Mackay, Vice President of Marketing for North America, describes the Rubyglow as the ultimate exotic fruit with a distinctive bright red shell and extra sweet taste. The fruit is positioned as a unique gift or a creative way to entertain guests due to its exclusivity and limited availability.
The Rubyglow pineapple is a special and rare fruit that offers a unique experience to those who appreciate its distinctiveness. With a limited supply and high price tag, the fruit is targeted towards high-end consumers who value luxury and exclusivity. The fruit’s red color and sweet taste make it a visually appealing and flavorful option for those looking for a premium fruit experience.
Despite its high cost, the Rubyglow pineapple has generated interest and excitement among consumers and fruit enthusiasts. Its exclusivity and limited availability contribute to its appeal as a luxury item or a special gift. The fruit’s striking appearance, unique flavor profile, and meticulous cultivation process make it a standout addition to the Fresh Del Monte lineup of exotic fruits, showcasing their dedication to innovation and high-quality produce.
