SS Daley’s spring 2025 show at London Fashion Week generated significant buzz as Harry Styles and Emma Corrin were anticipated to attend. Steven Stokey-Daley, the designer behind the label, remained coy about rumors surrounding his debut womenswear collection. The show ended up being a momentous occasion, with Styles supporting his friend by watching the presentation of the first solely female edit from the brand. The collection showcased the brand’s signature eccentric style and included animal-print knits, high-waisted suiting, and new designs to attract a wider audience.
Harry Styles was spotted on the front row at the SS Daley show, dressed in the brand’s unique Brideshead-inspired separates. Styles, who had recently invested in the label, seemed pleased with the collection’s mix of familiar elements from the men’s line and fresh new designs for a female audience. Stokey-Daley explained that the collection was a blend of traditional menswear tailoring with feminine touches such as florals, ceramic jewelry, and tuxedo details. The inspiration for the collection came from British artist Gluck, whose rejection of traditional gender norms influenced the designer’s exploration of gender-fluid fashion.
Stokey-Daley’s SS Daley dress offerings reflected a craft-driven approach to blurring the lines between mens- and womenswear. The collection featured a mix of structured tailoring with bold floral prints, starched shirting paired with ceramic jewelry, and tuxedo-inspired details on dresses. Drawing inspiration from Gluck’s universe, the designer found inspiration in the artist’s rejection of traditional gender roles and exploration of different identities. This led to a collection that celebrated individuality and offered a fresh take on gender-neutral fashion.
The show at London Fashion Week was a pivotal moment for SS Daley, as the brand expanded its offerings to include womenswear for the first time. The collection was well-received by attendees, who praised the brand’s ability to blend traditional menswear elements with innovative new designs for women. Stokey-Daley’s exploration of gender fluidity and rejection of traditional gender norms resonated with the audience, showcasing a progressive and inclusive approach to fashion. The show featured a limited audience of industry insiders, including high-profile names like Harry Styles and Emma Corrin.
Overall, the SS Daley spring 2025 show at London Fashion Week was a standout event, drawing attention for its blend of traditional tailoring with modern, gender-fluid designs. The collection’s unique aesthetic, inspired by British artist Gluck, showcased the brand’s commitment to pushing boundaries and challenging traditional fashion norms. With Harry Styles in attendance and the debut of a womenswear line, SS Daley solidified its status as a brand to watch in the fashion industry. Stokey-Daley’s innovative approach to design and commitment to diversity and inclusion set SS Daley apart as a forward-thinking and influential label in the fashion world.
