Vice President Kamala Harris is focusing on the economy and abortion rights in her last advertisements before Election Day. One of the ads, titled “Lists,” features Harris directly addressing the camera, discussing her economic proposals to cut everyday costs, such as banning price gouging and making housing more affordable. This ad is part of the $370 million ad buy that the Harris campaign announced in August, running on broadcast and cable TV programming in seven battleground states. Harris has seen gains in polling on the economy, but still trails behind Trump in terms of voters who believe his economic plans would benefit them.
The second Harris campaign ad, titled “Punishment,” highlights a 2016 interview clip of Trump calling for “some form of punishment” for women who have abortions. The ad also features women with personal stories related to abortion or lack of access after the Dobbs decision. Abortion rights have been a central issue for the Democratic party and Harris’ campaign, particularly among women and younger voters. While Trump has had shifting positions on abortion access, he has recently downplayed its importance as an election issue. Harris responded to Trump’s comments, calling them offensive and highlighting his attitude towards women’s agency. These ads aim to emphasize the contrast between Harris, who fights for the American people, and Trump, who Harris portrays as self-serving.
The ads will target specific audiences, with “Punishment” airing on shows with predominantly female viewership, while “Lists” will be shown on programs with politically diverse audiences. The focus on these core issues reflects Harris’ commitment to addressing the concerns of voters and drawing a clear distinction between herself and Trump. The economy and abortion rights have emerged as key factors for voters in the upcoming election, with polls showing strong support for Harris among women and younger demographics who prioritize these issues. As Election Day approaches, Harris seeks to solidify her message and galvanize support among critical voter groups.
Overall, Harris’ ads aim to highlight her policy proposals on the economy and her stance on abortion rights, contrasting them with Trump’s positions. By focusing on issues that resonate with voters, particularly women and younger demographics, Harris hopes to build momentum in the final days of the campaign. The ads underscore the fundamental differences between Harris and Trump and seek to appeal to voters who prioritize economic issues and reproductive rights. As the election nears, Harris is positioning herself as a candidate who will prioritize the needs of the American people, while painting Trump as self-serving and out of touch with key issues facing the country.
