A recent report by Georgetown University’s Portion Balance Coalition highlights the importance of smaller portion sizes in combating obesity and food waste. Supported by industry giants such as General Mills, Kraft Heinz, and Mondelēz International, the study reveals that a significant portion of consumers are seeking smaller portions and are confused about how much they should eat. Smaller portions are not only beneficial for consumers’ health but also bring potential benefits to businesses, including higher margins and expanded consumer appeal without compromising taste.
Key findings from the report show that a majority of people consider portion size when preparing food at home, with over half of the population showing interest in reduced sizes in food packaging and restaurant portions. Millennials and Gen Zs are particularly conscious of portion sizes, with many opting for smaller snack and candy bars. However, those with higher BMIs are less likely to consider portion sizes and instead prioritize taste and perceived value in their food choices. In restaurants, a significant number of consumers are choosing to split entrees, appetizers, and desserts to control their food intake.
Food waste is a major concern for consumers, with many expressing worry about buying larger packages of food that may lead to wastage. The report suggests that providing smaller packages of food and promoting smaller serving sizes in restaurants can meet the demand from consumers who are conscious about their health. It also emphasizes the need for guidance on proper portion sizes from both the public and private sectors to help individuals make healthier eating choices.
Restaurants are encouraged to promote smaller portions and consider gradual reductions in portion sizes to help consumers adjust their eating habits over time. Research has shown that patrons can adapt to eating less when portions are shrunk gradually, which can benefit both their health and the business’ bottom line. With the rise of hunger-suppressing drugs on the market, offering smaller portions can also help consumers comply with their weight loss efforts.
Many companies, including industry groups like the National Confectioners Association and the American Beverage Association, have already taken steps to offer smaller portion sizes through initiatives like the “Always a Treat” and “Balance Calories” campaigns. However, more companies and restaurants need to join this effort to downsize portion sizes and contribute to the fight against obesity and food waste. It is not only beneficial for consumers and the planet but also for the long-term success of businesses in the food industry.
