Starting October 23rd, the iconic Goldfish cheddar cracker that many grew up enjoying will now be temporarily renamed “Chilean Sea Bass.” Although the crackers will look and taste the same, the updated name is intended to appeal to a more grown-up audience while still maintaining the playful spirit of the snack. The Vice President of Goldfish, Danielle Brown, stated that the rebranding is a playful nod to adults and aims to show that the beloved fish-shaped snack is not just for kids.
The Chilean Sea Bass crackers are part of a marketing strategy to remind Gen Z and Millennials who have fond memories of Goldfish during their childhood that the snack can still be a favorite go-to option for adults. This is not the first time the brand has released products geared towards an older audience, with Goldfish Old Bay Season Crackers and Goldfish Frank’s RedHot Crackers catering to adult snackers in the past. The limited-time renaming of the crackers is just another way for the brand to connect with their older consumers.
Fans of the iconic Goldfish crackers can head over to chileanSeabassCrackers.com to purchase two bags of the newly named crackers for $7.38 while supplies last. The website will have new inventory drops daily until October 30th at 9 a.m. ET, giving customers the chance to get their hands on this updated version of the classic snack. Despite the rebranding, the regular Goldfish crackers will still be available at all usual retailers even during the Chilean Sea Bass era, ensuring that fans can still enjoy their favorite snack.
In addition to the Chilean Sea Bass crackers, Goldfish is also gearing up to reintroduce the Goldfish Elf Maple Syrup Flavored Grahams later this month just in time for the holiday season. The brand continues to innovate and introduce new and exciting flavors to cater to a variety of tastes and preferences, showing that even as it evolves, it still remains committed to delighting its loyal fan base. Whether it’s reinventing classic favorites or introducing limited-time offerings, Goldfish continues to find ways to stay relevant and connect with consumers of all ages. With the temporary renaming to Chilean Sea Bass and upcoming holiday-themed flavors, Goldfish is showing that it can appeal to both childhood nostalgia and adult appetites.
