The Australian brand UGG has launched a new version of the “ugly” shoe trend with its “Venture Daze” clogs, which are a slipper-sneaker hybrid combining comfort and support similar to running shoes. This launch has further solidified the controversial trend that has been rising in popularity since the popularity of Crocs and Birkenstocks. Some individuals are still on the fence about this trend, but many celebrities have already embraced it, including Gigi Hadid and Barry Keoghan who were spotted wearing the new UGG clogs in different colorways.
The “ugly” shoe trend began in 2016 with the popularity of Birkenstocks, according to Vogue. The appeal of these unconventional shoes lies in the statement they make, drawing attention due to their distinctive appearance. Carolyn Mair, a cognitive psychologist specializing in fashion, explained that people tend to be more interested in unique and unusual objects, such as “ugly” shoes, as they perceive them as risk-taking and exciting. Despite the approval from celebrities like Gigi Hadid, some social media users remain skeptical about the trend, comparing the shoes to previous styles and expressing uncertainty about the new UGG clogs.
The new UGG clogs are being praised for their design that takes inspiration from the classic Tasman, utilizing responsible materials like sugarcane EVA and Leather Working Group suede while maintaining the brand’s signature look. These clogs are one of two new launches, with the other being the GoldenGlow sandal designed for warmer weather wear. UGG, founded in 1978 by an Australian surfer in California, has gained a cult following over the years, especially for its Ugg boots, which became incredibly popular in the late 90s.
The debut of the UGG “Venture Daze” clogs has drawn mixed reactions online, with some individuals expressing their hesitation due to the unconventional appearance of the shoes. Others have praised the clogs for their stylish and elevated design, with some even stating that they are considering purchasing a pair for the first time. The use of responsible materials in the shoes has also been well-received, indicating a positive response to the brand’s commitment to sustainability and maintaining its iconic look.
Celebrities like Gigi Hadid and Barry Keoghan have already been spotted wearing the new UGG clogs in various colorways, showcasing their support for the “ugly” shoe trend. Their fashion choices have had an influence on fans and followers, with some social media users expressing their interest in the clogs and even sharing their plans to purchase a pair. The distinctiveness and statement-making quality of the new UGG clogs have contributed to the ongoing conversation around the “ugly” shoe trend, further solidifying its place in the fashion world.
Overall, the launch of the UGG “Venture Daze” clogs has sparked debates and discussions about the “ugly” shoe trend, with some individuals embracing the unconventional style while others remain hesitant. The use of responsible materials and the inspiration drawn from the brand’s iconic Tasman design have been appreciated by many, highlighting UGG’s commitment to sustainability and maintaining its signature aesthetic. The support from celebrities like Gigi Hadid and Barry Keoghan has further popularized the trend, leading to increased interest and intrigue surrounding the unconventional yet stylish new clogs.
