David Austin, a 20-year-old from South Jersey, has established a super PAC called ForwardBlue with the goal of reaching Gen Z voters like himself. Austin, who first became involved in politics during Donald Trump’s first campaign, believes that it takes a young person to effectively communicate with young people. He argues that many large organizations targeting young voters fail to connect because their staff is older and relies on outdated communication strategies.
Despite postponing college and prioritizing political activism over typical adolescent activities, Austin’s dedication to politics has paid off. He previously worked on Pennsylvania Democratic Sen. John Fetterman’s campaign and founded ForwardBlue in 2021. The super PAC has raised nearly $18 million and has made 3.5 million voter contacts, with a focus on targeting voters aged 18 to 24 in key states like Maryland, Montana, Ohio, Pennsylvania, and Wisconsin.
ForwardBlue stands out from other Democratic groups aiming to reach young people not only because of its message but also its delivery. By utilizing various platforms such as text messages, digital ads, and unconventional spaces like video game media and dating apps, the group aims to engage young voters in a way that feels authentic and relatable. Austin recognizes the importance of tailoring the messaging to young people’s lived experiences and avoiding the “cringe” factor often associated with older individuals attempting to connect with youth.
While addressing issues like the cost-of-living, abortion, and Fentanyl addiction, ForwardBlue has found that housing unaffordability is a particularly resonant issue among young people. Austin highlights the struggle of young adults trying to move out of their parent’s homes and the challenges they face in finding affordable housing. By focusing on topics that are relevant and impactful to young voters, the super PAC aims to mobilize this demographic ahead of crucial elections.
In an effort to engage young voters, ForwardBlue employs a range of tactics beyond traditional TV ads. The group utilizes digital advertising on platforms like Grindr, bus stops, and college campuses to effectively reach and resonate with Gen Z audiences. Austin believes that by embracing modern communication methods and speaking directly to the concerns of young people, ForwardBlue can make a significant impact in mobilizing this key demographic.
Despite his success and influence in the political arena, David Austin continues to operate his super PAC from his mom’s home in South Jersey. With a focus on empowering young voices and driving change, Austin’s dedication to engaging Gen Z voters and reshaping the political landscape underscores the importance of including diverse perspectives and approaches in the campaign strategy.
