German soccer federation and Adidas have halted the sale of Germany jerseys with the number 44 due to its resemblance to the logo of the Nazi Party’s notorious SS paramilitary units. Adidas stopped offering the personalization of jerseys with names and numbers, while the federation halted the delivery of jerseys with the number 44 from its online shop. The decision came after it was pointed out that the two fours together resembled the stylized SS symbol used by the Nazi Party’s Schutzstaffel group, which is banned in Germany today.
The federation, along with its partner 11teamsports, stated that they did not see any proximity to Nazi symbolism in the development process of the jersey design. Adidas spokesperson Oliver Brüggen emphasized the company’s commitment to diversity and inclusivity, stating that they actively campaign against xenophobia, antisemitism, violence, and hatred in all forms. Brüggen clarified that any attempts to promote divisive or exclusionary views are not aligned with Adidas’ values as a brand, and strongly rejected any suggestions that the design was intentional.
The decision to withdraw jerseys with the number 44 was made to avoid any association with the Nazi Party’s SS symbol, which played a significant role in the atrocities committed during World War II. The SS included police units, combat forces, and overseers of concentration camps where mass killings of civilians took place. The move by the German soccer federation and Adidas reflects their sensitivity to historical symbols and their commitment to upholding values of diversity and inclusivity.
The steps taken by Adidas and the German soccer federation highlight the importance of being mindful of historical symbols and the impact they can have. By halting the sale of jerseys with the number 44, both entities are demonstrating a commitment to respecting the sensitivities of their audience and the broader implications of design choices. The decision also serves as a reminder of the necessity to consider the historical context of symbols and the potential harm they can cause.
Adidas and the German soccer federation’s prompt response to the issue underscores their dedication to upholding ethical standards and values of inclusivity. The collaboration between the two parties to find an alternative design for the number 4 shows a proactive approach to addressing concerns and ensuring that their products do not inadvertently evoke negative historical connotations. The decision reflects a commitment to responsible business practices and social sensitivity in a global context.
The European Championship, which Germany is set to host from June 14 to July 14, provides a platform for the country to showcase its commitment to diversity and inclusivity on an international stage. The actions taken by Adidas and the German soccer federation in response to the jersey design issue demonstrate a willingness to listen to feedback and make necessary adjustments to align with their values. As the tournament approaches, the focus will be on celebrating the spirit of sportsmanship and unity, while ensuring that symbols used do not inadvertently perpetuate harmful historical associations.
