The trend of ditching black mascara in favor of a more natural look has taken the beauty world by storm. Influencers, makeup artists, and celebrities are opting for an au natural beauty routine without mascara, claiming that it gives a better and cleaner appearance. Some are even vowing to eliminate mascara from their makeup routines altogether, while others, like influencer Hailey Drew Polk, describe the mascara-free look as high fashion. The trend is gaining popularity on TikTok, where creators are showcasing their makeup routines without mascara.
Designers have also embraced the trend of minimal makeup looks on the runway, opting for stripped-down cosmetic looks with bare lashes. Models at New York Fashion Week were seen sporting a swatch of pigment across their eyelids with no mascara, while makeup artists for brands like Prabal Gurung went for a bare-faced “no makeup makeup” look. Even celebrities like Florence Pugh have embraced the fresh faced fad, with makeup artists like Alex Babsky skipping mascara for certain looks.
The trend of not wearing mascara is rooted in a shift towards authenticity, natural beauty, and embracing minimal makeup. It is also seen as a nod to low-maintenance appeal, as not wearing mascara simplifies the beauty routine, saves time, and eliminates the need to remove eye makeup. Audiences on TikTok have welcomed this trend, citing the ease of putting on and taking off makeup when skipping mascara. Many viewers have praised the trend for its simplicity and ease of use.
The no mascara trend aligns with the popularity of the “clean girl” aesthetic, characterized by minimal makeup, slicked back hair, and simple outfits. As a result, Gen Z beauty lovers have also abandoned dark, liquid eyeliner and heavy concealer under the eyes. The trend has received praise from audiences on social media platforms, with many applauding the simplicity and authenticity of the no mascara look. Some viewers have expressed their excitement to try the trend for themselves, while others have shared their own experiences of going without mascara and loving the results.
Overall, the trend of ditching black mascara in favor of a natural look has gained momentum in the beauty industry. Influencers, designers, and celebrities are embracing the no mascara trend, citing reasons such as authenticity, minimalism, and low-maintenance appeal. Audiences on social media have responded positively to the trend, praising its simplicity and ease of use. The no mascara trend aligns with the rise of the clean girl aesthetic, with Gen Z beauty lovers opting for minimal makeup looks. While traditional mascara may still have its place in some beauty routines, the no mascara trend is proving to be a popular choice for those looking for a fresh, natural beauty look.
