In the global healthcare sector, the use of Artificial Intelligence (AI) is rapidly expanding. Statista data predicts that AI in healthcare will grow from $20.7 billion in 2023 to nearly $188 billion by 2030. Major retailers like Walmart and Amazon are also entering the healthcare space with advanced wearable technology. This influx of technology and expansion of services raises concerns about the protection and processing of personal consumer data, with Federal Trade Commission Chair Lina Khan emphasizing the importance of safeguarding healthcare data.
The evolution of medical technology has progressed from paper-based records to electronic health records (EHRs) and now to AI tools that offer consumers convenience, such as online telehealth consultations. However, this advancement in technology also exposes patients and healthcare organizations to increased cybersecurity and privacy risks if not handled properly. The increasing reliance on AI and large language models in the healthcare space presents a greater threat of cyber-attacks, requiring companies to approach the sector with caution and prioritize data protection.
Well Health Technologies, a digital health player and owner of Canada’s largest healthcare ecosystem, is heavily focused on protecting patient data amidst an expected 7.5 million care interactions this year. CEO Hamed Shahbazi stresses the importance of maintaining data integrity and privacy in healthcare. The company has implemented measures to enhance data security, including creating a closed system to better control and manage data, implementing enterprise-level security controls, and providing 24/7 monitoring through a central system.
Shahbazi emphasizes the responsible use of AI by prioritizing patient and practitioner safety. Well Health evaluates AI tools through the lenses of security, privacy, and ethics before implementation. The company recently acquired a majority stake in HealWELL AI to improve the identification of rare diseases and optimize treatment plans, resulting in better outcomes for patients. AI is being utilized to assist in accurate diagnoses, identify personalized treatment options, and enhance the overall patient experience.
Data safety in healthcare holds significant value, and trust is crucial when patients share sensitive information. Well Health employs ‘red teaming’ practices to continuously test and improve cybersecurity measures to ensure data protection. Shahbazi highlights that investing in cybersecurity is essential to ensure data safety, and the company allocates millions of dollars to maintain high data safety standards. This proactive approach to cybersecurity is crucial amidst rapid data-driven innovation in healthcare.
As digital healthcare continues to grow, companies must balance speed, growth, and data safety standards. Shahbazi emphasizes the importance of responsible risk management to facilitate growth, innovation, and maintain data safety. Retailers entering the digital healthcare space have the opportunity to drive growth and innovation while prioritizing patient care, data privacy, and ethical considerations. AI has the potential to significantly improve patient experiences and reduce clinician burden when implemented responsibly. Well Health Technologies intends to continue implementing AI safely to enhance patient experiences and stay at the forefront of technological innovation.
