Seattle-based startup FullContext is utilizing AI technology to streamline the B2B sales process. Co-founded by Gordon Hempton and Wes Hather, who previously worked at Outreach, the company’s “buyer copilot” tool automates initial customer interactions and provides personalized product demos. By engaging potential buyers directly from websites and outbound email campaigns, FullContext aims to shorten deal cycles and gather insights to help companies understand buyer preferences. The use of AI in sales interactions is seen as beneficial for both buyers and sales teams, eliminating pressures and frictions associated with human interactions.
In a rapidly evolving B2B sales landscape, FullContext is one of many companies leveraging AI to revolutionize the sales process. The shift towards automation and personalized interactions is expected to transform the role of humans in sales over the next decade. Hempton emphasized the advantages of using AI for product demos and content control, distinguishing FullContext from competitors in the B2B software automation sector. With its focus on enhancing efficiency and automating the buying process, FullContext aims to provide a unique solution for sales teams looking to maximize their productivity.
Formerly part of Outreach, Hempton and Hather left the company to pursue their entrepreneurial ventures. After launching Spot, a software tool for creating virtual office representations, the duo shifted their focus to FullContext. While Spot is still operational and experiencing growth, the primary focus is now on FullContext and its AI-driven sales solutions. With a history of successful startups, including a Y Combinator graduate called Team Apart, Hempton and Hather have established themselves as leaders in the tech industry, bringing their expertise to FullContext.
As part of its strategy to differentiate itself in the market, FullContext emphasizes the use of AI for product demos and customer interactions. By allowing companies to engage potential buyers through automated processes, FullContext aims to empower sales teams with valuable insights and data to optimize their selling strategies. The company’s approach aligns with the growing trend of using AI in sales and marketing to enhance customer experiences and drive business growth. With a team of six employees, FullContext is focused on expanding its reach and impact in the B2B software sales sector.
Despite facing competition in the software automation space, FullContext’s unique AI-driven approach sets it apart from other players in the industry. By combining technology with sales expertise, Hempton and Hather are confident in the potential of their new venture to disrupt the market and deliver value to customers. With a proven track record of success in previous startups, the co-founders bring their collective experience and insights to FullContext, positioning the company for growth and success in the evolving B2B sales landscape. While details on funding were not disclosed, FullContext’s innovative solution and experienced team make it a promising player in the tech industry.
