A former McDonald’s worker, Mike Haracz, revealed on TikTok why the fast-food chain discontinued their all-day breakfast service. Contrary to popular belief that the pandemic was the reason for this decision, Haracz clarified that McDonald’s had actually wanted to eliminate the service even before the pandemic occurred. The main issue with all-day breakfast was that it took up valuable kitchen space and resources that could have been used for lunch and dinner services. Despite customer demand for the service, owner-operators of the stores did not see it as profitable due to operational complexities.
Haracz explained that all-day breakfast was operationally complex, as it required a significant amount of resources and kitchen equipment to support the breakfast menu items. This made it difficult to efficiently transition to serving lunch and dinner items, limiting the overall profitability of the stores. Additionally, Haracz noted that customers would still visit McDonald’s regardless of the availability of all-day breakfast, as they would simply order their regular menu items instead of the limited-time breakfast options. Ultimately, McDonald’s made the decision to prioritize profitability over customer demand by discontinuing the all-day breakfast service.
Some customers expressed disappointment over the discontinuation of all-day breakfast, as they felt it brought them to McDonald’s more frequently. Others believed that McDonald’s breakfast menu was superior to their regular menu items and suggested serving breakfast all day with the regular menu available after 5pm. Despite the feedback from customers, McDonald’s decided to remove the all-day breakfast option in order to simplify operations in their kitchens, leading to improved speed of service and order accuracy for consumers. The company indicated that they were evaluating whether and how to bring back the all-day breakfast service in the future.
Despite the discontinuation of all-day breakfast in the US, the service remains available in Canada, prompting some customers to visit McDonald’s locations across the border to enjoy their favorite breakfast items all day. Overall, McDonald’s decision to remove all-day breakfast was driven by their desire to enhance operational efficiency and profitability, even if it meant disappointing some loyal customers who enjoyed the convenience and variety of breakfast items available throughout the day. While the future of all-day breakfast at McDonald’s remains uncertain, the company continues to evaluate options that will best serve their customers while maximizing profitability.
