Forever 21 has recently partnered with the Chinese-owned fashion brand Shein to provide customers with an easier return process. This partnership allows shoppers to return Shein online orders to over 300 Forever 21 retail locations. Previously, customers had to send returns by mail and wait for the process to be completed. With this new BORIS solution, customers can now easily return items in-store and receive their refunds or credits, along with a same-day discount on their next Forever 21 purchase.
Shein has implemented the buy-online-return-in-store (BORIS) solution with the help of UPS shipping company, Happy Returns. Customers can generate a QR code through Shein’s online portal and bring the returned item to a Forever 21 store within 35 days of purchase. Store clerks will verify the return and process the refund or credit. This new system aims to optimize the shopping experience for Shein customers by providing faster returns and ensuring a seamless process for both the brand and the shoppers.
While Forever 21 has faced challenges in recent years, including the closure of over 200 stores nationwide, the partnership with Shein has allowed the brand to make a comeback. Shein products are now being sold inside Forever 21 stores, with returned items from the online store typically making their way to the brick-and-mortar locations. Happy Returns helps decide which items should be kept in-store or returned to Shein’s e-commerce warehouse, ensuring a balance between in-store inventory and online returns.
Fans of the online retailer have shared their excitement over the new return policy, with many expressing their surprise and gratitude for the easier process. Videos of customers returning Shein items at Forever 21 have gone viral on platforms like TikTok, showcasing the simplicity of the return process. The partnership has also generated foot traffic for Forever 21 by offering same-day discounts on future purchases for customers returning Shein items.
Overall, the collaboration between Forever 21 and Shein has provided customers with a more convenient and efficient return process. By allowing returns to be made in-store at Forever 21 locations, shoppers can easily return items, receive refunds or credits, and enjoy discounts on their next purchase. This partnership has not only improved the shopping experience for Shein customers but has also helped drive foot traffic to Forever 21 stores, showcasing a successful example of fast fashion meeting faster returns in the retail industry.
