Rihanna has been announced as the new face and muse of Dior’s J’adore fragrance, marking a special moment for her as the scent has been a longtime favorite in her household, with her mother working in a perfume shop and always bringing home J’adore testers. The newest version of J’adore, L’Or de J’adore, was crafted by fragrance expert Francis Kurkdjian, offering a blend of jasmine, rose, ylang-ylang, lily of the valley, and violet that he describes as sunshine hitting the curve of a shoulder in a park in bloom. Rihanna has always had a strong connection to Dior, being the house’s first Black ambassador, and the whispers of a collaboration began when she made her return to Couture Week at the Dior couture spring 2024 show, ultimately leading to her starring in the J’adore campaign.
The campaign was shot at Versailles, with Rihanna describing the experience as enchanting and breathtaking, with the historic location embodying French luxury and history. She expressed gratitude for being able to wander around early in the morning and soak in the beauty of the palace. The J’adore campaign has a 25-year legacy, previously featuring faces such as Carmen Kass and Charlize Theron, with Rihanna describing the J’adore woman as beautiful, strong, sexy, and resilient, characteristics that are also emblematic of the shade gold. The campaign itself is heavily influenced by gold, as seen in the color, bottle design, and overall image of the fragrance, fitting perfectly with the opulence of Versailles and its dreamy golden surroundings.
The collaboration between Rihanna and Dior is a significant moment in the world of fashion and beauty, with the singer, actor, entrepreneur, and mother of two bringing her unique style and presence to the iconic brand. Rihanna has always had a close relationship with Dior and has been a longtime fan of the J’adore fragrance, making her the perfect choice for the new face of the scent. The partnership showcases her versatility and impact in the industry, as well as her ability to embody the essence of the J’adore woman, reflecting beauty, strength, and resilience, all qualities synonymous with the color gold.
The J’adore fragrance campaign featuring Rihanna was shot by longtime friend and photographer Steven Klein, capturing the singer in the gilded Hall of Mirrors at Versailles, surrounded by a shimmery aura that complements her honey-caramel hair and golden accessories. The location and setting of the shoot add to the overall theme of luxury and opulence, fitting perfectly with the image of the J’adore woman as described by Rihanna. The campaign is a celebration of beauty, strength, and femininity, with Rihanna embodying these qualities effortlessly and elegantly, making her the ideal ambassador for the iconic fragrance.
Rihanna’s partnership with Dior for the J’adore fragrance campaign represents a significant moment in her career, further solidifying her status as a fashion and beauty icon. The collaboration highlights her long-standing connection to the brand and her admiration for the J’adore fragrance, making her the perfect choice to represent the scent. The campaign, shot at Versailles by Steven Klein, showcases Rihanna’s undeniable presence and beauty, capturing her in a golden aura that perfectly complements the essence of the fragrance. Overall, the partnership between Rihanna and Dior is a perfect blend of elegance, sophistication, and luxury, reflecting the timeless appeal of both the artist and the iconic fragrance.
