Tammy Sons, the CEO of TN Nursery, is a horticulture expert who enjoys spending time with her family, the outdoors, and nature. She is a knowledgeable plant advisor and has a passion for plants and gardening.
There are similarities between leaders in the plant industry and entrepreneurs, with both trying to grow their businesses. Plants and gardening are becoming more popular, particularly with Millennials and Gen-Z, who view their plants as quiet pets. While entrepreneurs may not be selling plants to these age groups, they are looking to engage Millennials and other consumers with their products and services.
Entrepreneurs can learn valuable financial lessons from the plant industry. One key lesson is the importance of putting down roots in the community. Nurseries often build relationships with their communities by donating plants and supplies to local schools, churches, and senior living facilities. They may also offer installation services and hold classes to educate and engage customers.
Nurseries are also adept at adapting to changing seasons and consumer demands. They adjust their plant selection and offerings throughout the year to meet customer needs. Entrepreneurs can apply this strategy by regularly updating their products and services to keep their business fresh and interesting to consumers.
Facing adversity head-on is another lesson that entrepreneurs can learn from nurseries. Nurseries must deal with threats such as weather, disease, and insects that can impact their plants. Entrepreneurs should have contingency plans in place to protect their profits and be prepared for unexpected challenges that may arise in their business operations.
Overall, entrepreneurs can benefit from studying how nurseries operate and manage their finances. Nurseries can teach entrepreneurs valuable lessons about building community relationships, adapting to changing circumstances, and facing adversity. By applying these principles to their own businesses, entrepreneurs can improve their financial fitness and drive growth and success.
