Danielle Collins, a professional tennis player, has been having a fantastic run on the court in the final season of her career. She has already achieved 26 wins and risen to World No. 15 in the rankings in just the first four months of 2024. Off the court, Collins has signed a one-year deal with FP Movement, a brand that specializes in activewear, to provide her with outfits for both her on-court and off-court appearances until her retirement at the end of the tennis season. Collins emphasizes the importance of collaboration, stating that FP Movement is the perfect mix of fashion and function, allowing her to express her personal style without sacrificing performance.
FP Movement, an independent brand under Free People that emerged in 2020, has been making its mark in women’s tennis by signing players like Sofia Kenin in 2022 and Sloane Stephens in 2023. By adding Collins to their roster for 2024, the brand gains more visibility in the sport and Collins gains an apparel partner, a crucial aspect of the tennis industry that she was previously missing. Collins reveals that her favorite pieces from FP Movement include the Free Throw Tank and the Volley Skirt, which she finds essential for playing on the court. She also enjoys wearing the brand’s Never Better collection for off-court workouts.
Having three professional players endorsing the brand allows each player to showcase their own style and preferences while wearing FP Movement’s gear. This also gives the brand the opportunity to display a wider range of products to attract more attention. Collins praises the variety of styles and colors offered by the brand, stating that there is always something she loves wearing both on and off the court from their assortment. This partnership with FP Movement has given Collins an extra level of confidence in her career, as she now has a key piece of the business side of tennis secured for the remainder of the year.
FP Movement plans to introduce new styles throughout the tennis season, with Collins being the face of these product launches. Collins is excited to try out the brand’s new offerings, which will include new colorways and styles across skorts, dresses, onesies, and more. Despite her already successful start to the season, with her hard work paying off on multiple surfaces, Collins remains eager to continue her momentum and see where the rest of 2024 takes her. She expresses gratitude for the opportunities that have come her way and looks forward to seeing how her collaboration with FP Movement evolves as the season progresses.
