German grocery store Aldi teased shoppers with a new ice-cream flavor as an April Fool’s joke, but it backfired. Shoppers actually wanted the product to become real after the store teased a new ice cream flavor resembling Häagen-Dazs called Specially Selected “Häggis-Dazs”. Despite being a prank, customers begged Aldi to put the product on shelves, with many expressing genuine interest in purchasing it.
Aldi Scotland posted about the ice cream on social media, claiming it was made with local Scottish Double Cream and Specially Selected Chieftain Haggis. Shoppers were willing to pay £2.99 for the fake product, and many called for it to become a real item. The playful prank seemed to resonate with Scottish shoppers, with one Instagram user saying Aldi should actually make it happen. Some customers even mentioned deep frying the ice cream, and others asked for samples.
To add credibility to the joke, Aldi staff hit the streets to offer people a taste of the unique flavor. A video was posted on Instagram of people trying the ice cream, with mixed reactions from participants. Some found it “really nice” while others weren’t convinced by the flavor. Food content creator, Mel Fraser, was brought in to review the product in an ad, only to reveal the prank later. She humorously listed bizarre ingredients like haggis, mashed potato, and beef gravy, apologizing for disappointing those who wanted to try the haggis ice cream.
While the ice cream flavor was a hoax, it generated significant interest among Aldi fans, with many customers wanting it to become a real product. The playful prank captured the attention of shoppers, who engaged with the store’s social media posts and expressed their interest in trying the unconventional ice cream flavor. Despite the initial intention to amuse customers on April Fool’s Day, the “Häggis-Dazs” ice cream joke created a buzz that led to playful interactions and demands for the product to actually hit the shelves. The humorous marketing stunt managed to spark genuine curiosity and excitement among Aldi shoppers in Scotland.
