Taylor Swift fans like Tylor Hammers have taken to collecting physical media versions of her albums as a way to express their dedication to the artist. Hammers has spent about $1,000 collecting various versions of Swift’s albums and has even cataloged her LP output in an online discography. Swift has been successful in selling physical LPs, with 3.5 million sold in the United States last year thanks to various versions of her albums and the popularity of her catalog during her record-breaking Eras Tour.
When Swift’s latest album, “The Tortured Poets Department,” comes out, it will be available in various versions, including vinyl, CD, and cassette. Some deluxe editions sold through Swift’s website will include bonus tracks and trinkets like magnets and photo cards. Collectible items like these have become important in building fan connections and generating revenue for artists in an era where streaming royalties can be minimal.
The popularity of vinyl collecting has increased, with artists like Swift and K-pop acts like BTS driving the trend. Vinyl has become a way for superfans to show their dedication to artists, with limited edition and special packaging releases often leading to higher sales and chart success. Artists and record companies have begun to embrace this trend, offering exclusive vinyl variants and extra tracks through deals with retailers like Target, Walmart, and indie shops.
While vinyl collecting has become standard practice for artists hoping for chart success, it has also faced backlash. Some fans accuse artists of exploiting their loyalty by releasing multiple vinyl versions, leading to environmental concerns over waste and duplicate packaging. Billie Eilish caused a stir when she criticized the practice of releasing multiple vinyl packages, leading to speculation about her comments being aimed at artists like Swift. However, some fans like Hammers don’t see multiple vinyl editions as exploitative, appreciating the care that artists put into their products and seeing it as a way for artists to sell their music.
In recent years, collectible packaging, especially in the form of multicolored vinyl, has become essential for artists seeking a No. 1 debut. The phenomenon is a way for artists and record companies to cater to superfans and offer them more of what they want, similar to how sports teams merchandise to fans with rookie cards. While the trend has led to accusations of exploitation and environmental concerns, it remains a popular practice in the music industry as artists seek to engage fans and boost album sales through unique physical releases.
