Luxury travel is being redefined as social media influences wealthy travelers’ itineraries, with Gen Z dictating about 80% of family trips organized by luxury travel agencies. The focus is not just on the destinations but also on the hotels where people stay. The hotel experience has become essential for travelers who want to showcase their trips in style on social media. The emphasis on sleep and wellness amenities has increased, with more travelers seeking rest, recharge, and better health outcomes during their trips.
Sleep tourism and wellness tourism are on the rise as people are prioritizing getting a good night’s sleep and improving their overall health and well-being during travel. The trend towards seeking longevity and improving health is expected to be a highlight in 2025, with a significant number of American travelers willing to pay for vacations aimed at extending their lifespan and enhancing their overall health. Slow or silent travel is also gaining popularity, with travelers seeking to disconnect from the hustle and bustle of daily life and recharge in quiet and nature-filled destinations.
Travelers are opting for longer vacations, with the average length of a trip increasing in recent years. All-inclusive trips have become popular as they offer travelers a stress-free experience without having to worry about planning or paying for anything once they arrive. Gen Z is leading the trend of preferring all-inclusive stays for their minimal stress benefits. These vacations offer more than just relaxation, with luxury travelers booking all-inclusive resorts that provide unique experiences such as safari camps, remote lodges, cruise journeys, and wellness retreats.
Luxury travelers are also seeking rare and unique experiences around the world, from attending exclusive events like a Taylor Swift concert to witnessing natural phenomena like a solar eclipse or the Antartic ice caps. Concerns about climate change have also led people to book “coolcations” in an attempt to escape the heat. Travelers are increasingly dreaming of traveling more frequently, with research showing that the average American believes they need a proper vacation every 110 days. With these evolving travel trends, people are looking forward to planning exciting and memorable getaways in the future.
