The New Distribution Capability (NDC) developed by IATA is slowly allowing online travel agencies to offer services that were previously only available on airline websites. This technology has enabled passengers to select their seats in advance when booking through sites like Expedia, Booking.com, and MakeMyTrip. Global distribution systems like Sabre, Amadeus, and Travelport were not capable of providing this service in the past. However, with the implementation of NDC, online travel agencies are now able to offer a wider range of options to travelers.
Expedia recently announced an expanded partnership with Amadeus, where it will integrate Amadeus’ NDC technology and deploy its aggregated NDC content solution. This move marks a shift away from its previous relationship with Sabre, as Expedia looks to accelerate its NDC-based services options. The partnership will allow Expedia to offer more dynamic offers, competitive fares, and ultimately provide richer traveler experiences. The specific services that Expedia may introduce as a result of this partnership have not been disclosed, but the collaboration is expected to further personalize services for travelers.
Some of the potential services that Expedia could introduce based on the expanded partnership with Amadeus include onboard Wi-Fi, meals, beverages, dedicated security, early boarding, lounge access, and overhead bin space. These are services that are typically offered on airline websites but are not commonly available through online travel agencies. Amadeus believes that leveraging its relationships with airlines and online travel agencies will help push the adoption of NDC technology, benefiting travelers worldwide. The company is confident in its ability to foster cross-industry collaboration to enhance the overall traveler experience.
The integration of NDC technology with online travel agencies like Expedia is a significant step forward in enabling these platforms to offer services that were previously only available through airline websites. This development is advantageous for travelers, as they will have access to a wider range of options, more competitive fares, and personalized services. Expedia’s partnership with Amadeus is expected to enhance the overall traveler experience by providing dynamic offers and a variety of ancillary services. The collaboration between companies like Expedia and Amadeus is likely to drive further innovation in the travel industry and improve customer satisfaction.
Online travel agencies are slowly catching up with the services offered by airlines on their own websites, thanks to the implementation of NDC technology. Expedia’s expanded partnership with Amadeus is a demonstration of this progress, as it allows the online travel agency to provide more dynamic offers and personalized services to travelers. As the adoption of NDC continues to grow, travelers can expect to see more services and options available to them when booking through online platforms. The collaboration between Expedia and Amadeus highlights the potential for further enhancements in the travel industry and the continued evolution of services provided to travelers.
