The Shapiro sisters, Sara, Madison, Carly, and Julia, are gaining popularity on social media with their food account @sistersnacking, where they share reviews of Manhattan’s culinary landmarks. With nearly half a million followers on Instagram and TikTok, the sisters provide honest and sometimes salty takes on iconic Big Apple eateries in their “Iconic or Overrated” series. While their opinions may stir controversy among loyal patrons, the sisters have garnered a significant following and have even attracted the attention of chef Bobby Flay.
Participating in FoodieCon as part of the NYC Wine and Food Festival, the sisters have shared their thoughts on various famous eateries. They have found spots like Katz’s Delicatessen to be worth the wait but have deemed places like Peter Luger’s overrated. Despite facing backlash from viewers who claim they don’t know anything about food, the Shapiro sisters stand by their opinions and continue to provide candid reviews of popular restaurants.
The sisters have also shared their thoughts on establishments like Carbone, which they feel has become too touristy and has lost its original charm. However, they have praised iconic eateries like Rao’s in East Harlem for their mouth-watering Italian dishes. From chicken scarpariello to penne vodka, the Shapiro sisters appreciate the traditional and flavorful offerings at select New York City restaurants.
Despite facing criticism that they are using “daddy’s money” to fund their food escapades, the Shapiro sisters emphasize that they earn their own income through brand partnerships, ad revenue, and sponsored content. With partnerships with brands such as Amazon, McDonald’s, and Pepsi, the sisters have found a way to monetize their passion for food while providing engaging content for their followers. They take their work seriously and reinvest their earnings into their food reviews and videos.
While the sisters originally started @sistersnacking on Instagram in 2015, it was during the pandemic that they found their recipe for success. Quarantined together at their Connecticut childhood home, the sisters started sharing takeout reviews, building a trusted following and having an impact on local restaurants. They eventually transitioned to TikTok in June 2020, where they found viral success with a post featuring Skirt Steak that garnered millions of views and helped propel their social media presence.
Having made a name for themselves in the food blogging world, the Shapiro sisters continue to share their honest opinions and reviews of New York City’s culinary scene. With a growing following and successful brand partnerships, the sisters have turned their love for food into a thriving business. As they navigate the world of food influencers and celebrity status, the sisters remain committed to providing authentic and engaging content for their dedicated followers.
