TikTok has become a powerful platform for boosting local businesses in New York City, with viral food influencers sharing their favorite eats and driving customers to lesser-known spots. These influencers, such as Rachel Brotman of @Carboholic, have helped launch various restaurants and food items into online fame, transforming sleepy businesses into popular destinations. Through engaging content on TikTok, these influencers have been able to bring attention to a diverse range of culinary offerings in the city.
One of the buzziest bites in New York City is Fedoroff’s Roast Pork in Williamsburg, known for its juicy cheesesteaks and massive roast pork sandwiches. The Brooklyn couple behind @DevourPower, Gregg Remmy and Rebecca Leigh West-Remmey, have highlighted this spot on TikTok, generating millions of video views. Similarly, Adel’s Famous Halal Food in Midtown has become a viral sensation for its delicious halal offerings, drawing in crowds with its mouth-watering platters and sauces.
Ess-a-Bagel, a classic New York City eatery known for its bagels and schmear, has also garnered attention on TikTok, with influencers showcasing the long lines outside the shop and offering tips on how to navigate the crowds. Pasta de Pasta in the East Village has become a popular spot for its creamy cheese wheel pasta, attracting foodies with its affordable prices and quality homemade pasta. Ceremonia Bakeshop in Williamsburg is another favorite, particularly for its breakfast burrito packed with chorizo and potatoes.
Fellini Coffee, named after the iconic Italian filmmaker Federico Fellini, has multiple locations across New York City and offers innovative drinks such as the tiramisu latte and protein-ccino. L’Industrie, with locations in Williamsburg and the West Village, has gained global recognition for its saucy slices and was recently voted one of the best pizzas in the world. Other notable spots include Ariston Coffee Bar in Union Square, a picturesque cafe and flower shop, and Thisbowl in Noho, which has attracted a following for its healthy salads.
TikTok influencers like @EllyBellyEats have also helped bring attention to new sweet treats, such as Lil Sweet Treat in the West Village, known for its colorful Swedish confections. With the rapidly changing food scene in New York City, TikTok has become a valuable tool for discovering hidden gems and supporting local businesses. The platform’s ability to showcase diverse cuisines and culinary trends has made it a go-to resource for food enthusiasts looking to explore the city’s vibrant and ever-evolving dining scene.
