Popular New York City coffee chain, 787 Coffee, has made headlines for replacing traditional cups with plastic pouches that are reminiscent of juice pouches or medical bags. The viral plastic pouches have gained attention on social media platforms such as TikTok, leading to an increase in sales. The unique packaging has sparked debate among customers, with some finding it nostalgic and innovative, while others compare it to less appealing items such as colostomy bags.
At 787 Coffee, most beverages can be served in these plastic pouches, which range in price from $6 to $12. Co-founder Brandon Peña explains that the decision to use these malleable plastic containers aligns with the company’s mission to be environmentally conscious. Although the pouches are made of single-use plastic, they dissolve faster than hard plastic containers, reducing their environmental impact. Peña also notes that the pouches are reusable, allowing customers to repurpose them in creative ways.
In recent years, many restaurants have made efforts to switch to more sustainable alternatives to traditional plastic cups and straws. While some customers have reservations about the unconventional packaging, others are not bothered by it as they focus more on the taste of the coffee. According to customers, the coffee from 787 Coffee is described as tasty with a bold flavor. Despite some mishaps with the pouches, such as accidental spills, customers seem to enjoy the unique experience of drinking coffee from a plastic bag.
787 Coffee, a Puerto Rican coffee chain with locations in Texas, Puerto Rico, and New York City, has gained popularity for its commitment to sustainability and its unique coffee flavors. The coffee chain sources its beans from Puerto Rico and offers a range of Caribbean-inflected flavors, including dulce de leche and rum-infused cold brew. 787 Coffee has been recognized as one of America’s fastest-growing private companies and the top growth accelerator in 2024 by the US Chamber of Commerce.
Some customers have expressed mixed feelings about the plastic pouches, with opinions ranging from enjoyment to skepticism. While some find the packaging nostalgic and innovative, others compare it to less appealing items such as colostomy bags. Despite the varying opinions, the coffee chain’s commitment to sustainability and unique flavors have helped it garner a loyal customer base and accolades from industry organizations. With its innovative approach to packaging and focus on environmental consciousness, 787 Coffee continues to attract attention and spark debates among customers and coffee enthusiasts.
