Nick Cassano, also known as Nicky Cass, is a content creator with millions of followers on social media, but despite his success, he remains low-key. With a background in baseball and a marketing degree, Cassano founded Nicky Cass Media, where he creates videos that garner thousands, sometimes millions, of views. He has had unique experiences such as throwing the first pitch for the Yankees and the Mets, as well as spending time with the Stanley Cup. He attributes his success to authenticity, choosing quality and craftsmanship over trends, and rewarding himself for his accomplishments. His splurges include his favorite watch, shoes, and scent, among other things.
One of Cassano’s favorite brands is Rhoback, which offers various forms of apparel for working out or lounging. He particularly enjoys their joggers. He has also treated himself to a Rolex, a luxury watch that he feels is a timeless way to commemorate his success. Being of Italian heritage, Cassano also appreciates Italian-made shoes for their craftsmanship and quality, which he hopes to pass down to future generations. Similarly, he values a unique scent and enjoys the book “The 7 Habits of Highly Effective People,” which he credits with changing his life.
In addition to his material possessions, Cassano also values experiences, such as driving a Cadillac Lyriq, an all-electric SUV that he describes as a luxurious and smooth ride. He also enjoys dining at The Grill in Midtown Manhattan, owned by his friend Mario Carbone, where he indulges in dishes like salmon lox, pasta with meat ragu, and prime rib. Cassano also pays attention to the details, taking care of his pens and ordering journals to write down his ideas. He finds inspiration in music, listening to an album that he finds beautiful and motivational.
When it comes to eyewear, Cassano prefers Warby Parker glasses for their durability and style. He appreciates their blue-light filtering options since he spends a lot of time looking at screens. Overall, Cassano’s approach to life and his purchases is centered around authenticity, quality, and rewarding himself for his successes. His splurges reflect his values and tastes, from luxury watches to Italian-made shoes, while also enjoying experiences like dining at high-end restaurants or driving luxurious cars. Through his content and lifestyle choices, Cassano shares his passion for authenticity, craftsmanship, and quality with his audience.
