Plotline, a start-up based in San Francisco and Bengaluru, has successfully raised $2.6 million in funding with the goal of helping app developers expand their services and features within their existing apps. The company targets marketers who struggle to engage app users beyond the core services that initially attracted them. Traditional marketing tools like email campaigns and push notifications have low success rates, with average click-through rates of 1.5% or less.
In-app marketing is challenging due to the short amount of time users typically spend in an app during a session. Plotline aims to address this issue by providing a platform that syncs with clients’ apps to recommend and develop personalized campaigns aimed at increasing user engagement. Using artificial intelligence, Plotline analyzes user behavior and interests to deliver targeted promotions inside the app. The company advises clients to be mindful of spamming users with excessive marketing messages.
Since its launch in 2022, Plotline has acquired around 50 clients and is projected to generate $5 million in revenue this year. Early adopters have reported positive results, with one client experiencing triple the click-through rate on in-app campaigns compared to previous methods. Fintech app developers are a key focus for Plotline, with clients like cryptocurrency specialist CoinDCX and banking services provider Step praising the platform for driving adoption and improving conversions.
The recent $2.6 million fundraising will enable Plotline to invest in product development and expand its sales and marketing efforts globally. Elevation Capital, a technology investor, is providing the capital for this round of funding. Vice President of Elevation, Poorvi Vijay, highlights the importance of Plotline’s no-code platform in helping consumer apps stand out in a crowded market and deliver personalized user experiences that drive engagement and growth.
Co-founded by Shubham Jindal and Adarsh Tadimari, Plotline aims to address the challenge faced by businesses looking to expand their app offerings and unlock their full potential. By focusing on mobile personalization and in-app promotions, the company provides a solution for marketers seeking to engage users in meaningful ways. With a growing client base and promising results, Plotline is poised to make a significant impact in the app development industry and help businesses navigate the shift towards vertical super apps.
