Sabato De Sarno made his debut cruise presentation for Gucci at the Tate Modern in London, a departure from previous extravagant locations. The industrial setting symbolized a grittier interpretation of Gucci in 2024, featuring designs like mixed-wash denim pants and workwear popovers. De Sarno aimed to reflect the brand’s connection to the city, drawing inspiration from Guccio Gucci’s early experiences as a porter in London in 1899.
The event was attended by a range of celebrities and influencers, including Solange Knowles, Kate and Lila Moss, Paul Mescal, and Dua Lipa. Guests enjoyed a post-show celebration with music provided by Mark Ronson, Kaytranada, and Arca until the early hours of the morning. The show highlighted the diversity and inclusivity of Gucci’s vision for 2025, with a mix of styles and personalities on display.
De Sarno’s approach to Gucci’s cruise collection marked a departure from Alesandro Michele’s more whimsical designs, signaling a new direction for the brand. By choosing the Tate Modern as the venue for the presentation, De Sarno aimed to immerse guests in the essence of the city, using its architecture and history as inspiration. The pared-back nature of the designs reflected a more realistic interpretation of what Gucci represents in the current cultural landscape.
The presence of celebrities like Alexa Chung and Little Simz added to the allure of the event, showcasing Gucci’s influence in the fashion world. De Sarno’s show notes emphasized his gratitude to London for welcoming him and providing inspiration for the collection. The mix of high-profile guests and innovative designs highlighted Gucci’s commitment to pushing boundaries and staying relevant in the fast-paced fashion industry.
Overall, the Tate Modern presentation was a successful debut for Sabato De Sarno, setting the stage for Gucci’s future collections and signaling a shift towards a more grounded and relatable aesthetic. The event demonstrated the brand’s ability to adapt and evolve while maintaining its unique identity and staying true to its roots. With a diverse lineup of guests and a focus on inclusivity, Gucci’s 2025 cruise collection showcased the brand’s commitment to creativity and innovation in the world of fashion.
