PepsiCo is launching a special pack of “Zero Gravity” Doritos designed to be eaten in space, allowing astronauts to snack among the stars. The Cool Ranch Zero Gravity Doritos have an oil-based coating to prevent floating dust and are bite-sized to prevent pieces from contributing to space junk. The chips will debut on SpaceX’s Polaris Dawn mission, where private astronauts will perform the first commercial spacewalk and be the first to eat Doritos in space.
The campaign showcases Doritos’ commitment to delivering bold experiences and flavors in unexpected places, living up to their “For the Bold” tagline. Along with satisfying celestial chip cravings, Doritos is donating $500,000 to St. Jude’s Children’s Research Hospital to support childhood cancer research and treatment. An Earthbound version of the Zero Gravity Doritos will also be available in a glow-in-the-dark tin for those not aboard the spaceship.
The special tin packaging of the Zero Gravity Doritos is space-safe, making them a perfect nosh for intergalactic snacking. Private astronauts on the SpaceX mission will reach an altitude above Earth not achieved in over 50 years and will determine if the flavors truly are out of this world. While the mission itself is groundbreaking, the addition of Doritos in space adds a fun and unique element to the experience.
The chips are part of Doritos’ effort to push the boundaries of what’s possible, inspired by the limitless possibilities of space. The innovative design of the Zero Gravity Doritos, with its oil-based coating and bite-sized Minis, shows the brand’s dedication to delivering bold and exciting snacking experiences. With their space-themed packaging and donation to charity, Doritos is truly embracing the adventurous spirit of space exploration and pushing the limits of what can be achieved in the snack industry.
Snack enthusiasts who are not part of the space mission can still enjoy the Earthbound version of the Zero Gravity Doritos by donating to win a chance to try this cosmic nosh. The campaign showcases Doritos’ creativity and willingness to try new ideas, even if they are truly “out of this world”, reinforcing their reputation for delivering bold and exciting flavors. Overall, the launch of the Zero Gravity Doritos is a unique and innovative approach to snacking, combining space exploration with delicious chips in a way that is truly memorable.
