Florida’s short-term rental market is reaching new heights with the emergence of branded residences that can be rented from listing sites like Airbnb. Dolce & Gabbana, the Italian luxury fashion brand, is set to design its first condo hotel in Miami in collaboration with developer JDS Development Group. The building, set to be the tallest in the city at 1,049 feet, will include 259 residences starting at $3.5 million. These condominiums, ranging from one to four bedrooms, will offer hotel amenities such as a fitness center, restaurant, and pool, all designed by Dolce & Gabbana. Owners will have the option to rent out their entire residence or a portion of it, with a separate private entrance.
Other luxury brands are also making their mark in the real estate market in Florida, with Aston Martin, Mercedes Benz, Porsche, and Pagani all offering branded residences in the state. The Brickell neighborhood in Miami is home to Ora, a project by restaurant chain Casa Tua, which offers short-term rentals. Miami has become a leading luxury residential market in the United States, experiencing the highest price growth in 2023 compared to other American cities. The city saw a 6.5 percent increase in luxury property prices, attracting global wealth with its warm climate, lack of state tax, and proximity to Latin America. The pandemic further fueled the market, leading to unprecedented price levels and sales pace.
Dolce & Gabbana’s decision to enter the real estate market with its first hotel project in the United States reflects the brand’s commitment to offering the best of Italian hospitality. The cultural vibrancy of Miami serves as the perfect backdrop for the brand’s debut in the real estate sector, with handmade craftsmanship at the core of its design strategy. The residences in the new condo hotel will offer a unique blend of luxury living and hotel amenities, managed by New York-based hospitality and property manager Highgate.
The trend of branded residences in Florida is expected to continue to grow, with more luxury brands entering the market and offering unique accommodations to guests and residents alike. The exclusivity and luxury of these properties cater to the high-end, global clientele that is drawn to Florida’s warm climate and upscale lifestyle. With Miami emerging as a frontrunner in the luxury residential market, the demand for branded residences is likely to increase, offering a new level of sophistication and luxury to the Florida rental market.
The rise of branded residences in Florida reflects a larger trend in the luxury real estate market, where high-end brands are partnering with developers to create unique, upscale accommodations for discerning clients. The combination of iconic luxury brands like Dolce & Gabbana with high-end amenities and services is reshaping the landscape of the real estate market in Florida. As the demand for luxury accommodations continues to grow, branded residences offer a new level of exclusivity and sophistication to residents and guests seeking a premium living experience in the Sunshine State.
Overall, the emergence of branded residences in Florida represents a shift towards luxury and exclusivity in the real estate market, with high-end brands like Dolce & Gabbana leading the way in offering unique, upscale accommodations to discerning clients. As Miami continues to attract global wealth with its warm climate and upscale lifestyle, the demand for luxury properties is expected to increase, further solidifying the city as a top destination for luxury real estate in the United States. With the trend of branded residences expected to continue to grow, Florida’s short-term rental market is likely to reach new heights, offering a new level of sophistication and luxury to residents and guests alike.
